This white paper provides an overview to benchmarking and explains its process and key concepts. Various types of benchmarking methods are introduced and the purposes and benefits of each are clarified.

It is shown that social media is fundamentally changing the way benchmarking is conducted. Social media can make benchmarking more effective, easier to carry out, and change the process from being project-oriented to a continuous one.

A case example from Nokia provides practical insight on using social media for benchmarking.