Articles
Get insights into issues affecting your business, from GIA's recent article contributions to leading publications.
Results for Services
April 2010
Market Intelligence Is Now More Socially Engaged
Information Today
Imagine you’re on LinkedIn, and you notice that your competitor’s business development manager mentions a new competitive expertise area he has developed in-house. Is this something you need to alert your boss to?
January 2010
A Practical Roadmap for CI Development
SCIP CI magazine
This article presents a framework for implementing and developing a competitive intelligence (CI) function from its first step to becoming a world class intelligence capability. This framework can also be used by CI professionals on all levels to better understand their existing operations and what is needed to develop it further. A case study shows how this approach has been used by Ciba for developing their competitive intelligence program.
Develop your market intelligence function
