Listen to GIA experts as they share insights into different industries, geographies and best practices in market intelligence.
Russia’s WTO negotiations date back to the year 1993. The membership is expected to finally come into effect this summer. What lies ahead for Russia, its key trading partners and most important industries? What does the decrease of tariffs mean for the trade between Russia and the EU27? How will the Russian and foreign industry players be effected within Russia? How will this impact Russia's Energy and Commodities industries?
A successful MI program builds its high impact on a tightly networked strategy. The old truth “it’s not what you know, it’s who you know” very much applies to running an MI program that makes a difference. Indeed, the Global MI Survey 2011 indicated that companies with world class MI do not have more resources than the rest, but their intelligence organization is simply more networked and works closer to management.
A case study featuring T-systems reveals how a Market Intelligence program can be run as a service center.
Market intelligence teams are often hard pressed for making the latest market and competitor news, tables, charts and analysis reports available and easily accessible. An even greater challenge lies in how to push the right intelligence to the right users in various different parts of their businesses. And building an active Market Intelligence network in the company is what many MI Managers try to achieve - to get people in the field to contribute with insights and avoid the MI process being just a one way communication.
While dashboards have been around for a while, there are not many attractive and easily customizable market intelligence dashboards on the market. How can such a dashboard support the corporate market intelligence process, serve to facilitate interaction between users, and help take the market intelligence function to the next level?
Latin America is growing in global strategic importance while remaining a region of diverse economic opportunities and challenges. Most countries in the region made significant progress in achieving sustained economic growth, placing Latin America ahead of other regions with an average 4.6% estimated growth for 2011.
Marisol Argueta de Barillas
Senior Director, Head of Latin America
World Economic Forum on Latin America 2011
Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new product category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?
There are periods in the dynamics of global power when the shift in trends is of such a scale that it is almost impossible to perceive the full impact of the moment. This was certainly the case with the phenomenal rise of China as a major global economic power. And it is happening again with the rise of Africa as a priority investment destination, as it moves into a similar position that China was in three decades ago, when that country began opening its economy to global forces.
Market Intelligence in China requires constant monitoring and quality assessment. The information avail able from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, quality material can be found and utilized effectively.