"GIA’s service and analysis were instrumental in helping us keep a pulse on our market and competitors."
Manager
Global Marketplace Insights
American Express
Raise the level of your marketing, sales, and account management operations with world class intelligence
How critical is a customer-centric strategy to you? Do you seek to understand existing and potential customers and their end-users segments? Do you need to better understand your competitors’ products, sales organization, marketing plans or pricing?
Contact GIA for consultative support in raising the level of your marketing, sales, and account management operations:
Macro analysis - Customer scenario analysis, PESTEL analysis
Market analysis - Industry landscape analysis, value chain analysis, market attractiveness analysis, leads generation, media monitoring
Competitor analysis - Local and international competitor profiling, best practices identification, SWOT analysis, benchmarking, beat sheets documentation, war gaming
Customer analysis - Brand share, positioning and attributes analysis, customer needs and behavior profiling, translation of unmet customer needs into new product developments, increased loyalty from existing customers and acquisition of new customers
Market monitoring - Current awareness development, Early Warning and Opportunity Systems
Technology tools - Interface between intelligence software and CRM systems development
Download our White Papers on:
> Market Intelligence for Sales and Marketing - Case Examples
> Market Intelligence for Customer Processes
> Market Intelligence for the Strategy & Planning Process
> Creativity, Curiosity & Involvement: Missing Factors Needed for Creative Intelligence Analysis
View our Industry Expertise in:
Automotive | Chemicals | Construction & Property Development | Consumer & Retail | Energy, Resources & Environment | Financial services | Private Equity | Logistics & Transportation | Manufacturing & Industrial | Pharmaceuticals & Healthcare | Telecommunication, Technology & Media
View our Services Monitoring Services | Strategic Analysis | Rapid Research | Intelligence Software | Workshops
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Etudes de cas
- European market launch support for Asian car maker
- Analysis to maximize return on investment on promotional spend
- Shopping mall development catchment and tenant mix research
- Assessed a major bank's bancassurance capabilities in Hong Kong
- Analyzed the cost of merchant acceptance in Hong Kong for a global payment card issuer
- More case studies
