Africa

“GIA’s members in Africa have excellent resources, working focused and passionately. They adapt swiftly into any new industry or research topic and have the necessary skills and experience to interpret the research data appropriately and deliver quality reports.”

Divisional Director,
Business Support and Strategy,
Siemens South Africa

Some notable clients:

Cadbury, Bokomo Foods / Pioneer Foods, Engen, Evatys, Siemens and many more

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Benefit from our experience in Africa
Weak infrastructure, poor transport systems, unreliable electricity supply and protracted customs procedures are some of the common challenges faced by international companies in Africa. The lack of quality information is arguably the biggest obstacle to doing business on the continent, especially in its poorest economies. This is because of the lack of infrastructure to support information collection.

For example, according to Internet World Stats, internet penetration in Africa is currently 10.9% (up from 1.2% in 2000) compared to the world average of 28.7%. As such, information is often only available through networks of people – who are well placed or are in positions of power to extract reliable information that can support foreign investment decisions in these countries.

The opportunities however, cannot be ignored. According to the World Bank, GDP (Purchasing Power Parity) for Africa was US$2.200 trillion in 2009. African GDP growth is expected to hold up well even as global growth deteriorates, as the structural reforms that many African countries have been implementing over the past few years continue to pay off.

Access our network of experts
Contact GIA and gain reliable insights and advice through our network of local experts. With member offices in Southern and Northern Africa, and a network of consultants on the ground, GIA's African team provides you with in-depth local market and competitive insights, industry expertise and a level of understanding about doing business in Africa that you will need to succeed in the marketplace.

Understand, compete and grow in Africa
Gain an understanding of how businesses work at the regional, national and local levels, as well as the issues and growth opportunities in different markets. As your strategic market intelligence and advisory partner, we can help:

Identify trends, new market opportunities and profile local players
Determine market size and segments and forecast demand to understand the nature and extent of an opportunity
Explore consumer and B2B customer behavior and perceptions, especially in less-known countries and regions
Develop market entry strategy based on logical prioritization of target locations, segments and products/services
Understand and apply supply chain best practices to circumvent local infrastructural and cultural hurdles
Identify, evaluate and recommend potential acquisition targets
Provide a highly functional and integrated intelligence software as your window to the competitive environment, customized for your business architecture
Deliver training, consultation and advisory services that help you take your intelligence operations to the next level

Download our White Paper on:
> Market Intelligence for Africa