Asia Pacific

"We really appreciated the local knowledge, insights and thoroughness GIA were able to bring. We were able to deliver the information the business needed to develop appropriate strategies to move forward in India and Southeast Asia."

Asia Pacific
Consumer Insights Manager,

Electrolux Home Products

Some notable clients:

BASF, Bayer, Chevron, Dow Chemical, Calvin Klein, Electrolux, IBM, Prudential, Reed Elsevier, Siemens, Walt Disney

Take your market intelligence operation to the next level!

60% of executives in Asia worry about making poor decisions based on inaccurate or incomplete information*. GIA's Best Practice Benchmarking Workshops are a unique and confidential platform for exchanging ideas and learning with other experienced market intelligence and CI professionals to help your intelligence operation reach the next level. Join ABB, Cisco, Philips and over 30 other companies who are already putting the knowledge gained into practice! More information

*Source: 2009 Global Market Intelligence Survey

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Benefit from our Asia Pacific experience
Finding the right opportunities, competing effectively at the local level and avoiding potential pitfalls requires an appreciation of the region’s immense diversity and a healthy respect for it. Aside from rapid growth and huge market potential, diversity is the defining feature of this sprawling region that reaches from Japan and Korea in the north to Australia in the South, and India in the west, with Greater China and Southeast Asia at its heart. Countries such as Japan and China have the second and fifth largest number of companies in the Fortune Global 500 after the US in 2009, while many countries in the region have none. Annual per-capita expenditure on healthcare ranges from over USD3,000 in Australia to only USD100 in India.

Asia-Pacific economies today account for 30% of global GDP – more than Europe or North America – and expanded at 3.6% in 2008 – faster than both. Decision-makers from 50 of the most successful international companies in Asia surveyed by GIA in February 2009 expect the region to perform better than the rest of the world, thanks to impetus from China, India and Vietnam, government spending, increasing domestic market power and a relatively healthy financial services industry.

Global downturns typically bring high political risk, but Asia-Pacific still offers a mix of low to medium risk. While the countries in the region may have their political quirks, they have in most cases reached a state of sufficiently predictable equilibrium for businesses to thrive if they understand the local markets and competitive environment.

Access our network of experts
Contact GIA and gain reliable insights and advice through our network of several hundred local consultants and partner companies in all the key Asia-Pacific countries, including Japan, Korea, Southeast Asia, India, Australia and Greater China.

Understand, compete and grow in Asia Pacific
Achieve a reassuring level of clarity in your business development and marketing decisions, whether you are an established player in the region or venturing into Asia for the first time. As your strategic market intelligence and advisory partner, we can help:

Identify opportunities for expansion across the Asia-Pacific region or within selected markets, prioritize countries, product or service lines and market segments
Size, segment and forecast addressable market demand to understand the nature and extent of the opportunity
Explore consumer and B2B customer behavior and perceptions in your targeted markets, and tailor marketing strategies for each local market
Identify and evaluate M&A prospects to penetrate local markets and secure established supply chains
Benchmark against key competitors to stay one step ahead and compete more effectively
Monitor market and competitive trends and players daily, using local language sources, and give all your decision-makers instant access to Asia-Pacific market knowledge through our web-based market intelligence platform
Provide a highly functional and integrated intelligence software as your window to the competitive environment, customized for your business architecture
Deliver training, consultation and advisory services that help you take your intelligence operations to the next level