Latin America

"GIA established reliable market size and performance benchmarks for us in six Latin American countries. This allowed us to develop solid growth goals and within one year, increase market share in every market."

Regional Vice President
Electronics Payment

Some notable clients:

Akzo Nobel, Embratur, GE TMEIC, IFC, Kinshofer, MG Rover, Stena Metall

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Benefit from our experience in Latin America
With a regional economy of approximately US$ 4 trillion and a conservative annual growth estimate of over 5% for the next five years, Latin America is a market to watch. More than 60 million consumers rose from poverty into the consumer class in last five years, half of whom were from Brazil. As the only westerner of the BRICs, Brazil is likely to become the world’s fifth largest economy by 2014. Its capital, São Paulo, will be the world’s fifth-wealthiest city by 2025. Brazil will host the 2014 World Cup and 2016 Olympics, and is expected to offer a sustained positive outlook for development and investment.

The second largest country in the region, Mexico, is part of NAFTA and is a gateway to Central American and Caribbean markets. Chile has one of the highest GDP per capita rates in the region and is a model for attracting FDI through international economic agreements. Even Colombia has surpassed safety issues and is becoming one of the most attractive countries in the region.

Overall, the region's two economic powerhouses – Mexico and Brazil – comprise over 60% of the regional economy and have large domestic demand potential. Private consumption per capita has doubled in the past five years as millions ascended into the middle class. Along with Chile’s attractive business environment, these first-tier markets saw the earliest and heaviest inflows of foreign direct investment from global manufacturers, retailers, commodity producers and financial service firms, among others. They have produced their own global giants in industries ranging from Mining to Food and Beverages. As a result, most sectors are highly developed and hotly contested, making competitive intelligence and anticipation of market needs the keys to survival.

Companies are expanding their footprints with deeper penetration in the maturing mid-sized markets of Colombia, Argentina, Venezuela and Peru, in addition to investment-friendly destinations like Panama. A spike in mergers and acquisitions is causing rapid consolidation and changing playing fields. For effective market entry, acquisitions and joint ventures, careful evaluation must be conducted to establish correct market share and growth projections as well as uncovering any reputational and legal risks. With a collective approach, attractive opportunities can also be found in Central America and the Caribbean, as exemplified in consumer goods, logistics, and electronic payments.

Access our network of experts
Contact GIA and gain reliable insights and advice through our network of local experts. With offices in São Paulo, we leverage in-depth local knowledge to equip clients for their next strategic move, from market entry to addressing competitive threats.

Understand, compete and grow in Latin America
As your strategic market intelligence and advisory partner, we can help:

Conduct market feasibility studies with market growth models based on demand drivers, customer satisfaction and competitive landscape evaluated against investment and development costs
Assess and compare different markets within a country or across various countries to find the strongest opportunities, including market sizing and segmentation, penetration, competitive landscape, supply chain and distribution channel mapping, pricing and cost structure breakdown, trends and growth projections, regulatory issues, and non-tariff barriers
Identify potential candidates to due diligence
Identify innovative strategies through market performance and customer feedback
Monitor and predict new product launches and pricing strategies
Understand competitors’ structure, strategy, supply networks, sales and distribution, production costs, revenue and growth capacity
Conduct SWOT analysis of competitors to anticipate next moves and exploit weaknesses
Evaluate customer satisfaction based on correct market segmentation and identification of key customer groups, adapted to either B2B or B2C markets
Provide a highly functional and integrated intelligence software as your window to the competitive environment, customized for your business architecture
Deliver training, consultation and advisory services that help you take your intelligence operations to the next level