Find out how companies like yours understand, compete and grow in international markets, by browsing GIA’s experience.
Results for Cases › Functions › MI for Marketing & Sales
Strategic Analysis - Market Sizing, Value Chain Analysis, Customers Intelligence, Advisory
European market launch support for Asian car maker
Key benefits: Project produced insight that was a key input in generating the client’s local marketing strategy and action plan for product launch
Strategic Analysis - Industry Analysis
Analysis to maximize return on investment on promotional spend
Key benefits: Ability to make informed investment decisions based on ROI. Formulate effective sales implementation strategy based on optimal efficiencies and ROI.
Strategic Analysis - Industry Analysis
Shopping mall development catchment and tenant mix research
Key benefits: Client was able to create a credible value proposition to attract an appropriate tenant mix
Strategic Analysis - Industry Analysis
Assessed a major bank's bancassurance capabilities in Hong Kong
Key benefits: Gained insight into bancassurance opportunities and understood the capability and suitability of insurance companies as bancassurance partners
Strategic Analysis - Industry Analysis
Analyzed the cost of merchant acceptance in Hong Kong for a global payment card issuer
Key benefits: Client received a very detailed breakdown of costs in a form that they then used for tactical planning purposes
Strategic Analysis - Competitive intelligence
Investigated production technology and expansion strategy of pharmaceuticals firm
Key benefits: Gained a detailed understanding of the competitor's production capabilities, volumes and sales strategy, supported by documented evidence allowing the customer to fine-tune its own marketing strategy taking into account the likely competitive entry into key markets around the globe
Strategic Analysis - Industry Analysis
Profiled cryogenic pump suppliers and their products in Northeast and Southeast Asia
Key benefits: The client learnt how to maximize its product strengths and minimize its product weaknesses against local competitors which led to achieving greater competitiveness and sales success
Strategic Analysis - Market sizing & modeling
Defined optimal market segmentation for a medical equipment company in Greater China
Key benefits: Enabled market share increase by quantifying the size of greatest opportunity customer and channel segments
Rapid Response Research
NBA and NFL viewer statistics in Italy and Spain for a consulting company
Key benefits: Received information regarding viewer numbers of NBA and NFL in Italy and Spain
Strategic Analysis – Competitive intelligence
Benchmarked flu vaccine manufacturers in China and Korea
Key benefits: Gained a better understanding of competitors’ flu vaccine products and sales and marketing strategies in China and Korea
Intelligence Desk - Price Monitoring
Broadband price and media monitoring for competitive advantage
Key benefits: Client was able to rise from 2nd position to 1st in the just less than a year from GIA starting to provide the service
Intelligence Desk – Sales Leads Monitoring
New ship building projects monitoring for ship engine manufacturer
Key benefits: Customer’s sales organization has up-to-date list of all ship-projects available, which enables participating in bidding contests and keeping sales force activity level high
Strategic Analysis – Competitive Landscape Analysis
Mobile gaming industry analysis
Key benefits: Insights on mobile gaming industry and possible competitive scenarios
Strategic Analysis – Market Sizing, Competitive Landscape Analysis
Market potential analysis and segmentation criteria for document management provider
Key benefits: The customer’s sales executives gained concrete criteria for segmenting their current and prospective customers. As a result, they were able to plan their future actions for each of the key target companies and industry segments.
Strategic Analysis – Business Expansion Analysis
Customer intelligence for Siemens in Thailand
Key benefits: Siemens utilized the intelligence gained and moved from a JV sales arrangement to direct and started targeting the correct decision-makers at different stages in the sales cycle. They also extended their service offering to include more spares and on-site servicing.
Intelligence Desk – Scheduled Analysis
Trend monitoring for a Nordic-based producer of radiator and heating products
Key benefits: Client gains a monthly overview of raw material pricing developments, coupled with an analysis of possible trends in raw material price fluctuations. Client also gains a monthly macroeconomic overview as well as an analysis of their main competitor and supplier stock price fluctuations.
Rapid Response Research
Identifying wind turbine makers and collecting contact info for The Switch
Key benefits: The Switch, leading supplier of megawatt-class permanent magnet generator and full-power converter packages for wind power and other new energy applications received high-value company and contact data to support their marketing and sales efforts.
Intelligence Desk – Media monitoring
Discussion Forum monitoring for global mining and metallurgical solutions provider
Key benefits: Client gains a quarterly overview and analysis of comments on the discussion boards and forums about the company’s financial status and stock price development over the last financial quarter as well as future outlook.
