Consumer & Retail

“GIA was able to develop actionable strategies for us to move forward in India and South East Asia.”

Manager
Asia Pacific Consumer Insights
B&Q

Some notable clients

Amer Sports, B&Q, Bokomo, Cadbury, Calvin Klein, Carrefour, Debenhams, Dunkin' Brands, Electrolux, Fazer, S-Group, Unilever

Home › Industries

We understand your business
More products and services, whether food & beverage, apparel & accessories, household products, durables or entertainment, are reaching consumers around the world. At the same time, traditional segments are fading as wealthy consumers shop at discount stores, lower-end consumers experience luxury and all age groups buy online.

What will be the next successful retail concept? Which products are the winners in times of challenged consumer spending? What are the best marketing campaigns in developing markets?

Access our network of experts
Contact GIA and gain reliable insights and advice on the consumer and retail industry through our consultant network in over 100 countries, which includes amongst others sales and marketing directors, category managers, luxury brand specialists, and senior executives at retail chain operators and advertising agencies.

Understand, compete and grow in international markets
As your strategic market intelligence and advisory partner, we can help:

Size and project demand for various consumer products across fragmented outlets, organised retail and online channels
Monitor competitors’ product portfolio, trade activities and price promotions across strategic markets
Understand usage and attitudes towards specific products and brand attributes that matter so as to refine marketing to consumers
Examine profitability performance through benchmarking and advise on optimum distribution operations
Identify successful in-store marketing initiatives
Devise a practical road-map for new product launch
Identify, evaluate and recommend potential retail franchisees or acquisition targets
Prioritize most attractive product/service segment given future addressable demand and competitive dynamics
Identify and evaluate distributors for market territory expansion, new market entry or margin improvement
Provide a highly functional and integrated intelligence software as your window to the competitive environment, customized for your business architecture
Deliver training, consultation and advisory services that help you take your intelligence operations to the next level