Articles

Get insights into issues affecting your business, from GIA's recent article contributions to leading publications. Downloads available here.

Article thumbnail

February 2010

The Wisdom of Crowds

Mobile Marketing Magazine

Crowdsourcing is the practice of using “ordinary” people to generate ideas and intelligence. Here, Lie Luo, Lead Consultant for Mobile and Wireless at market intelligence firm Global Intelligence Alliance, offers advice to companies looking to crowdsource mobile services.

Article thumbnail

January 2010

A Practical Roadmap for CI Development

SCIP CI magazine

This article presents a framework for implementing and developing a competitive intelligence (CI) function from its first step to becoming a world class intelligence capability. This framework can also be used by CI professionals on all levels to better understand their existing operations and what is needed to develop it further. A case study shows how this approach has been used by Ciba for developing their competitive intelligence program.

Article thumbnail

January 2010

Supply chain IQ

LOG Middle East

In the quest to maximise efficiencies and cost savings, companies are increasingly turning to third party experts. Rahul Dhingra, Strategic Market Intelligence and Advisory Consultant, Global Intelligence Alliance, looks at how using market intelligence can enhance supply chain management.