Get insights into issues affecting your business, from GIA's recent article contributions to leading publications. Downloads available here.
Crowdsourcing is the practice of using “ordinary” people to generate ideas and intelligence. Here, Lie Luo, Lead Consultant for Mobile and Wireless at market intelligence firm Global Intelligence Alliance, offers advice to companies looking to crowdsource mobile services.
This article presents a framework for implementing and developing a competitive intelligence (CI) function from its first step to becoming a world class intelligence capability. This framework can also be used by CI professionals on all levels to better understand their existing operations and what is needed to develop it further. A case study shows how this approach has been used by Ciba for developing their competitive intelligence program.
In the quest to maximise efficiencies and cost savings, companies are increasingly turning to third party experts. Rahul Dhingra, Strategic Market Intelligence and Advisory Consultant, Global Intelligence Alliance, looks at how using market intelligence can enhance supply chain management.