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March 2011

Market Intelligence Helps You Avoid Embarrassing Questions About Your Supply Chain

Supply Chain Brain

The CEO of a global automotive manufacturer was giving a press conference at the Geneva Car Show recently when reporters asked him for comments regarding the news that their competitor had just purchased a stake in a key supplier. The CEO replied that he did not know about it; that his company had not been warned in advance. This was embarrassing and left doubts for stakeholders of the company – wondering what else did this management not know about?