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November / December 2010

Opportunities in India

Pharma Asia

India’s increasingly urbanized middle class spells opportunity for consumer medical devices

By the end of this year, over 60% of the entire Indian population will be classified as middle-class, according to a survey by CRISIL. Many live in India’s tier 1 and tier 2 cities, and some may earn as much as USD20,000 per year - or the equivalent of over USD100,000 per year in India when adjusted for purchasing power parity.