Contents

The Handbook of Market Intelligence gives readers a step-by-step roadmap for establishing, conducting, and further developing Market Intelligence programs within an organization, turning market data into actionable insights.

The book is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide.

PART 1:  Market Intelligence In Global Organizations
1. Market Intelligence: Drivers and Benefits
2. Market Intelligence in Global Organizations: Survey Findings in 2011

PART 2:  Roadmap To World Class Market Intelligence
3. Key Success Factors of World Class Market Intelligence
4. Intelligence Scope – Determining the Purpose, Target Groups, and Focus Areas of an
    Intelligence Program
5. Intelligence Process – Turning Random Data into Meaningful Insight
6. Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio
7. Intelligence Tools – Collecting, Storing, and Communicating Intelligence
8. Intelligence Organization – The People and Resources that Generate the Impact
9. Intelligence Culture – Engaging the Organization in Market Intelligence

PART 3:  Market Intelligence For Key User Groups
10. Market Intelligence for Current Awareness across the Organization
11. Market Intelligence for Strategic Planning
12. Market Intelligence for Marketing, Sales, and Account Management
13. Market Intelligence for Innovation and Product Life-Cycle Management
14. Market Intelligence for Supply Chain Management

PART 4:  Developing World Class Market Intelligence Programs
15. Implementing Market Intelligence Programs
16. How to Develop an Existing Market Intelligence Program for Greater Impact
17. Trends in Market Intelligence Towards 2015