“Companies frequently face significant strategic decisions that could even determine the future of their business. The plans may be sound and the numbers look good, however decision-makers are still puzzled by what might go wrong. Since any single projection of the future is vulnerable to disruption by a number of different factors, it’s often useful to picture alternative futures in order to be prepared for them.”

Pauliina Tennilä,
General Manager,
Scenarios & Business Intelligence,
Wärtsilä

Market Intelligence helps organizations understand their business environment, compete successfully in it, and grow as a result. As a program, Market Intelligence collects information about market players and strategically relevant topics and processes it into insights that support decision-making. Organizationally, Market Intelligence is typically placed under strategic planning, business development or marketing.

Terms such as competitor analysis, technology analysis or customer insights are often used under the overarching term Market Intelligence. Market Intelligence should be seen synonymous with concepts such as Competitive Intelligence and Business Intelligence.