GIA's 3-Phase Model for Adapting to a Recession

Respondents said that MI process efficiencies would be sought, especially by rethinking the ways in which intelligence deliverables are being used (50%) and by rationalizing the sourcing of information (35%).

During a downturn, bargaining power shifts from suppliers to customers, and low-cost substitutes gain in competitiveness. On the other hand, strategic planning and the marketing and sales functions face challenges during a recession, as strategic decisions may have to be made very quickly on fundamental opportunities that may drive earnings performance for years to come.

GIA’s sought-after paper on “Market Intelligence as a Key Success Factor in an Economic Downturn” presents a three-phase model for companies to adapt to a recession, and ties in Market Intelligence efforts to the process by presenting concrete case examples of what types of MI output companies could consider to help tackle a downturn. Methods are presented and discussed as to how intelligence activities can be made increasingly efficient and impactful; both important pre-requisites for justifying the investment in intelligence efforts during financially tough times.

The topic proved to be very timely, as the webinar which launched this White Paper on January 27 this year, attracted nearly 120 attendees.

In a survey conducted during the webinar:

• 63% said they expected the investments in MI in their own organization to either remain the same as before or to increase
• All respondents said that MI process efficiencies would be sought, especially by rethinking the ways in which intelligence deliverables are being used (50%) and by rationalizing the sourcing of information (35%)

Click here to download the paper on “Market Intelligence as a Key Success Factor in an Economic Downturn”.

Upcoming GIA White Papers and Webinars:

• Market Intelligence for Supply Chain
• Market Intelligence for Africa & Middle East