GIA White Paper Presents a Pragmatic Approach to Setting up World Class Market Intelligence Functions for Competitive Advantage

Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, has published a white paper on How to Develop a World Class Market Intelligence Function. The white paper outlines some key success factors for and advice on top-notch Market Intelligence functions that will have valuable impact on Strategic Planning, Marketing and Sales, Product and Innovation Management, Mergers and Acquisitions, Partnering as well as Supply Chain Management, for example.

Targeted at senior business development and strategic planning executives, the GIA white paper covers:

1. Where to start when setting up a Market or Competitive Intelligence function?

2. Who should be involved?

3. What aspects are there to consider?

4. How to the Market Intelligence gathered has an impact on decision-making?

Having a world class Market Intelligence function can create real competitive advantage and is critical in today’s fast changing environment. In GIA’s 2009 Global Market Intelligence Survey, companies with systematic Market Intelligence functions noted an improved general awareness of the business environment (80%) and improved identification of both threats and opportunities (51%). A substantial proportion (82%) said that they have the information required for decision making available either immediately or in a short while.

“New competitors entering the market, emerging business models, changes in value chains, price erosion and overcapacity are just some of the market dynamics that businesses around the world have to deal with for 2010 and beyond. Having world class Market Intelligence capabilities will help any global business gain a greater understanding of their marketplace and trends and allow them to accelerate decision-making. The GIA white paper aims to help companies identify gaps in their processes, tools, deliverables, organization and cultures so that they can ensure that their Market Intelligence functions are on par with successful world class companies. We believe it will be a guide that busy business executives find easy to read, practical and insightful,” said Mr. Hans Hedin, Vice President Business Development at GIA.

For further information, please visit www.globalintelligence.com or send an email to media(at)globalintelligence.com.

About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.