Strategic Purpose of Market Sizing & Forecasting

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new product category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Market Intelligence for Southern Africa

There are periods in the dynamics of global power when the shift in trends is of such a scale that it is almost impossible to perceive the full impact of the moment. This was certainly the case with the phenomenal rise of China as a major global economic power. And it is happening again with the rise of Africa as a priority investment destination, as it moves into a similar position that China was in three decades ago, when that country began opening its economy to global forces.

Market Intelligence for China

Market Intelligence in China requires constant monitoring and quality assessment. The information avail able from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, qual­ity material can be found and utilized effectively.

Russia & CIS - March 2010

Market Intelligence for Russia and CIS

“Now it is a very good time to enter into the Russian market. There are some niches and free space in the market due to the crisis. There is market share to be captured. According to my estimations this easy-to-enter market situation will last a year or two...” 

“...Mentally and culturally Russian people are Europeans, which means more comfortable conditions for Western businesses here.”

The wealthiest market per capita of all BRIC countries, Russia combines the best of Europe and Asia. Together with the Commonwealth of Independent States (CIS), it offers rich mineral resources as well as intellectual and creative potential. How does one conduct Market Intelligence on its opportunities while avoiding its risks? Download the white paper to find out more about doing business in Russia.

Intelligence Software - November 2009

How GIA’s Intelligence Plaza® Adds Value To Microsoft SharePoint™

Managing the intelligence process efficiently is a key challenge for
intelligence professionals. Many types of IT tools have been developed to tackle this challenge and recently SharePoint™ has emerged as a player in the field. Since SharePoint™ is not an MI application by itself, however, it is not an optimal solution to manage the intelligence process. Often, the optimal solution is to use a true MI application - such as GIA’s Intelligence Plaza^® - for managing the intelligence process and then leverage SharePoint’s capabilities to reach a broader audience or specific business processes.

Central and Eastern Europe - October 2009

Market Intelligence for Central and Eastern Europe

Despite the fact that the CEE countries are experiencing an economic slowdown, the region remains an attractive consumer market as well as a target for FDI. The CEE countries have a lot in common from the cultural and historical point of view; however, one must be aware that there are quite significant differences in business environment and, above all, availability of reliable MI data. Local knowledge and approach are thus of the highest importance and crucial for anyone wishing to enter the local market.

Latin America - October 2009

Market Intelligence for Latin America

Latin America promises to be an engine of future growth for the world economy. Industries such as telecommunications, financial services, consumer goods, manufacturing and healthcare are advanced and face increasing domestic competition, as consumers increasingly demand first-class products and services. While development in the region has been rapid over the past few years, it has been disorganized. As a result, there are stark disparities between the private and public sectors and many countries within the region are at different stages of development.

China - September 2009

Market Intelligence for China

China has seen unprecedented levels of growth and development since it started on its market-led economic development in 1978. To be successful and profitable in this huge market, however, requires understanding of the potential, risks and opportunities. How do you capture Market Intelligence that will help you understand the impact, establish new opportunities and create practical strategies for the China market? The new GIA White Paper, Market Intelligence for China, gives you an overview of China, and outlines the challenges and recommended solutions for conducting Market Intelligence in China.

Energy, Resources & Environment - September 2009

The Chinese Wind Energy Market

Wind energy is expected to account for 20% of global electricity consumption by 2010. Will China indeed become the global wind energy market's supply chain hotspot if current trends persist? What makes China's position in the global wind energy market unique? This GIA white paper, The Chinese Wind Energy Market, outlines developments in the Chinese wind energy market, and discusses the Chinese wind energy market drivers, restraints, regulations and key players.

Logistics & Transportation - August 2009

Green Supply Chain Management in Asia Pacific

Environmental regulations are becoming more consistent globally, as those passed in one region have knock-on effects on supply chains in other regions. Companies across many sectors, especially those in fast moving consumer goods and food & beverage, are under pressure to publish sustainability reports and enforce environmental standards. This GIA whitepaper outlines sustainable practices in the manufacturing and logistics industries, and the role of sustainability in the Asia-Pacific.