Using Market Intelligence Dashboards to Communicate Key Intelligence and Build Your Company's MI Network

Market intelligence teams are often hard pressed for making the latest market and competitor news, tables, charts and analysis reports available and easily accessible. An even greater challenge lies in how to push the right intelligence to the right users in various different parts of their businesses. And building an active Market Intelligence network in the company is what many MI Managers try to achieve - to get people in the field to contribute with insights and avoid the MI process being just a one way communication.

While dashboards have been around for a while, there are not many attractive and easily customizable market intelligence dashboards on the market. How can such a dashboard support the corporate market intelligence process, serve to facilitate interaction between users, and help take the market intelligence function to the next level?

Strategic Purpose of Market Sizing & Forecasting

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new product category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Intelligence Plaza 7 Launch

We are living in the middle of a dramatic shift in how people and organizations communicate and collaborate, as manifested in the rapid growth of technologies such as social media, smart phones and RSS feeds. Developed with this in mind, what will the latest version of GIA's software Intelligence Plaza®, offer market intelligence practitioners?

Market Intelligence for Asia Pacific

Asia Pacific holds a wealth of opportunities for different industries whether it is outsourcing production to take advantage of lower costs or reaching out to new target customers. However regional and local diversities pose a significant challenge when navigating through each market in order to have a definable growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, this diversity must be accounted for and a growth strategy must be tailored for each industry and country according to local specifics.

This White Paper offers some possible solutions to overcoming the inherent MI challenges in Asia Pacific, through the combined expertise of our team in Asia-Pacific. Two case studies are also included to provide further insight into these best practices and demonstrate the unique environments that can be found across Asia-Pacific.

Intelligence Software - November 2009

How GIA’s Intelligence Plaza® Adds Value To Microsoft SharePoint™

Managing the intelligence process efficiently is a key challenge for
intelligence professionals. Many types of IT tools have been developed to tackle this challenge and recently SharePoint™ has emerged as a player in the field. Since SharePoint™ is not an MI application by itself, however, it is not an optimal solution to manage the intelligence process. Often, the optimal solution is to use a true MI application - such as GIA’s Intelligence Plaza^® - for managing the intelligence process and then leverage SharePoint’s capabilities to reach a broader audience or specific business processes.