World Class Market Intelligence – June 2010

MI Trends 2015 – The Future of Market Intelligence

The intelligence industry towards 2015 is heading to more sophistication, integration to business processes, impact to decision making, and visibility. This GIA White Paper looks into the trends and anticipated developments of the industry to help companies develop their MI programs accordingly. The findings are based on an MI trends survey conducted by GIA among 146 executives and intelligence professionals globally during May 2010.

Energy, Resources & Environment – June 2010

How to Profit from Biogas Market Developments

Biogas is increasingly viewed as a viable alternative to both traditional as well as other renewable forms of existing transportation fuel, from gasoline and diesel to ethanol and biodiesel. A company with the right expertise and timing can capture its share of the billions that are invested in the infrastructure in the coming years.

Where do the greatest market opportunities lie? Which technologies will be utilized in different regions? Which new players are entering the biogas market? The answers are all in this GIA white paper.

Strategic Analysis – May 2010

How Social Media is Redefining Benchmarking

This white paper provides an overview to benchmarking and explains its process and key concepts. Various types of benchmarking methods are introduced and the purposes and benefits of each are clarified.

It is shown that social media is fundamentally changing the way benchmarking is conducted. Social media can make benchmarking more effective, easier to carry out, and change the process from being project-oriented to a continuous one.

A case example from Nokia provides practical insight on using social media for benchmarking.

MI for Strategic Planning – April 2010

Delivering Maximum Strategic Value with Market Monitoring

This White Paper presents market moni­toring as the very bedrock for the entire Market Intelligence process, but further divides it into two: Market Monitoring System (MAMOS) and Early Warning and Opportunity System (EWOS).

The former specifically helps compa­nies in implementing a strategy (most currently existing market monitoring processes in companies worldwide are of this type), while the latter is designed to support the formulation of strategy in particular.

Telecommunication, Technology & Media - April 2010

Native or Web Application? How Best to Deliver Content and Services to Your Audiences over the Mobile Phone

Content publishers and service providers looking to serve consumers over the mobile phone must make crucial decisions between web or native application interfaces.

This white paper "Native or Web Applications? How Best to Deliver Content and Services to Your Audience over the Mobile Phone" reveals different approaches in building applications for mobile phones and the trends that will influence developers' and publishers' interface choices, based on findings from a survey conducted amongst 87 mobile publishers and service providers worldwide.

The white paper was presented at our webinar with guest speakers Howard Steinberg, Business Development Director - Mobile from IAC Publishing and Vladimir Katardjiev, Software Architect from Ericsson Research Labs who shared their insights on mobile developments and web technology.

Russia & CIS - March 2010

Market Intelligence for Russia and CIS

“Now it is a very good time to enter into the Russian market. There are some niches and free space in the market due to the crisis. There is market share to be captured. According to my estimations this easy-to-enter market situation will last a year or two...”  

“...Mentally and culturally Russian people are Europeans, which means more comfortable conditions for Western businesses here.”

The wealthiest market per capita of all BRIC countries, Russia combines the best of Europe and Asia. Together with the Commonwealth of Independent States (CIS), it offers rich mineral resources as well as intellectual and creative potential. How does one conduct Market Intelligence on its opportunities while avoiding its risks? Download the white paper to find out more about doing business in Russia.

World Class Market Intelligence - January 2010

How to Develop a World Class Market Intelligence Function

This GIA White Paper presents a pragmatic approach to setting up an intelligence function from the ground up. Following best practices, the set-up process may only take months as has been demonstrated in the Outotec case example. On the other hand, bringing the intelligence function to world class levels calls for efforts especially around ‘decision-point intelligence’ and ‘intelligence co-creation’, both areas that typically require years of methodical development work.