Latin America - October 2011

Market Intelligence for Latin America

“Latin America is growing in global strategic importance while remaining a region of diverse economic opportunities and challenges. Most countries in the region made significant progress in achieving sustained economic growth, placing Latin America ahead of other regions with an average 4.6% estimated growth for 2011.”
Marisol Argueta de Barillas
Senior Director, Head of Latin America
World Economic Forum on Latin America 2011

Market Sizing - October 2011

Strategic Purpose of Market Sizing – Introduction & Case Studies

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new prouct category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Global Survey - June 2011

Market Intelligence in Global Organizations: Survey Findings in 2011

The Global Market Intelligence Survey 2011 by GIA is the largest MI survey ever conducted. The survey results provide evidence for both executive decision-makers and MI professionals about how widespread MI is globally, how companies are benefiting from it, and how the activity has been resourced.

For the first time, the differences between companies that have world class Market Intelligence (approximately 10% of the surveyed organizations) and those that haven’t are analyzed. Notably, decision-making in companies with world class MI is substantially more efficient than in companies in general. Companies with world class MI also work closer to decision-makers, use their budgets and teams more effectively, and have more extensive internal networks.

Asia-Pacific - June 2011

Market Intelligence for Asia Pacific 2011

Asia-Pacific holds a wealth of opportunities for different industries - from outsourcing production to take advantage of lower costs, to reaching out to new target customers. However, diversity at both regional and local level poses a significant challenge to navigating the markets, and to defining a successful growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, reliable market intelligence must be brought into play to ensure this diversity is taken into account. Business strategies must be tailored to each sector and country according to local market characteristics.

Africa - April 2011

Market Intelligence for Southern Africa

There are periods in the dynamics of global power when the shift in trends is of such a scale that it is almost impossible to perceive the full impact of the moment. This was certainly the case with the phenomenal rise of China as a major global economic power. And it is happening again with the rise of Africa as a priority investment destination, as it moves into a similar position that China was in three decades ago, when that country began opening its economy to global forces.

Asia: Greater China - April 2011

Market Intelligence for China

Market Intelligence in China requires constant monitoring and quality assessment. The information avail able from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, qual­ity material can be found and utilized effectively.

World Class Market Intelligence - February 2011

Building a High-Impact Market Intelligence Product Portfolio

The deliverables of a world class intelligence program have been organized into four types of service areas: Intelligence portal, market monitoring, rapid response research, and strategic analysis and advisory. The eventual intelligence product portfolio is always company-specific and will combine elements from all of the above service areas.