A successful MI program builds its high impact on a tightly networked strategy. The old truth “it’s not what you know, it’s who you know” very much applies to running an MI program that makes a difference. Indeed, the Global MI Survey 2011 indicated that companies with world class MI do not have more resources than the rest, but their intelligence organization is simply more networked and works closer to management.

A case study featuring T-systems reveals how a Market Intelligence program can be run as a service center.