Market Sizing - October 2011

Strategic Purpose of Market Sizing – Introduction & Case Studies

Knowing the size of your addressable market is fundamental to any strategic business or marketing plan. You will need realistic and reliable data. Yet information is not always easy to attain in emerging economies, particularly if your target market is rapidly evolving, or if you are introducing a new prouct category, or sell primarily through distribution channels. What are some ways to achieve a reliable measure of the market?

Strategic Analysis – May 2010

How Social Media is Redefining Benchmarking

This white paper provides an overview to benchmarking and explains its process and key concepts. Various types of benchmarking methods are introduced and the purposes and benefits of each are clarified.

It is shown that social media is fundamentally changing the way benchmarking is conducted. Social media can make benchmarking more effective, easier to carry out, and change the process from being project-oriented to a continuous one.

A case example from Nokia provides practical insight on using social media for benchmarking.

MI for Strategic Planning – April 2010

Delivering Maximum Strategic Value with Market Monitoring

This White Paper presents market moni­toring as the very bedrock for the entire Market Intelligence process, but further divides it into two: Market Monitoring System (MAMOS) and Early Warning and Opportunity System (EWOS).

The former specifically helps compa­nies in implementing a strategy (most currently existing market monitoring processes in companies worldwide are of this type), while the latter is designed to support the formulation of strategy in particular.

Intelligence Software - November 2009

How GIA’s Intelligence Plaza® Adds Value To Microsoft SharePoint™

Managing the intelligence process efficiently is a key challenge for
intelligence professionals. Many types of IT tools have been developed to tackle this challenge and recently SharePoint™ has emerged as a player in the field. Since SharePoint is not an MI application by itself, however, it is not an optimal solution to manage the intelligence process. Often, the optimal solution is to use a true MI application - such as GIA’s Intelligence Plaza^® - for managing the intelligence process and then leverage SharePoint’s capabilities to reach a broader audience or specific business processes.

Intelligence Software - 2005

Recipe For Success in a Competitive Intelligence Intranet

Establishing “Competitive Intelligence (CI) intranets” has become commonplace in international companies. Behind this development is the idea of a “virtual CI community”. By using technological CI tools installed in the corporate intranet, people located around the world share business information in order to make well-informed business decisions.