Get insights into issues affecting your business, from GIA's recent article contributions to leading publications. 

Article thumbnail

May 2010

Out of Africa: How to Get the Most from Market Intelligence Studies in Africa

Alert! from MRA

In contrast to first world countries, Africa is a continent on the rise. Development is rapid and dramatic, as Africa plays ‘catch up’ through a vast array of industries including telecommunications, infrastructure, energy, banking, housing and education. The challenge for market intelligence practitioners is to stay abreast of these changes in an environment where information is a highly perishable commodity and communications infrastructures are often unreliable.