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Home › Insights & Analysis › Articles

Articles

Get insights into issues affecting your business, from GIA's recent article contributions to leading publications. 

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February 2010

The Wisdom of Crowds

Mobile Marketing Magazine

Crowdsourcing is the practice of using “ordinary” people to generate ideas and intelligence. Here, Lie Luo, Lead Consultant for Mobile and Wireless at market intelligence firm Global Intelligence Alliance, offers advice to companies looking to crowdsource mobile services.

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