Bulletins
Receive complimentary summaries on trends and best practices by email.
Subscriptions available here.
World Class Market Intelligence
How to
Get More Out of Limited Market Intelligence Budgets
January 19, 2012. Ask any market intelligence director what his or her key challenge is, and it will almost always point to how to constantly deliver intelligence that is of strategic value to top management. Another common challenge is how to leverage internal networks; turning consumers of intelligence into active contributors. But as businesses grow more cautious with spending due to the anticipated slowdown in 2012, how can market intelligence teams tackle such challenges with fewer resources?
Russia & CIS
Market Intelligence in Companies in Russia and CIS Countries Lag Behind Global Peers in Scope and Budgets
December 13, 2011. Results from the 2011 Global Market Intelligence Survey show that companies in Russia and the Commonwealth of Independent States (CIS) tend to think more highly of their systematic market intelligence than companies in other regions. But when compared along other parameters, companies in this region appear to have a great deal of work ahead of them in achieving world class market intelligence programs.
Consumer & Retail
Market Intelligence in the Consumer & Retail Sector Has the Potential to Help Companies Weather Economic Hard Times
December 6, 2011. As discretionary consumer spending is hit by unemployment and economic uncertainty, the need grows in the Consumer & Retail industry for strategies to mitigate the impact of a global economic slowdown. Traditionally pioneers in the use and application of market intelligence, it stands to reason that Consumer & Retail companies will make the best possible use of market intelligence to underpin their business strategies. But this may not be the case.
Northern Europe
Swedish Companies Fall Behind Global Averages in Systematic Market Intelligence Activities
November 29, 2011. Swedish companies have often been among the more advanced market intelligence practitioners, but results from the 2011 Global Market Intelligence Survey show a changing picture. The prevalence of market intelligence programs is high in Sweden, with 82% of companies reporting to have a systematic market intelligence function in place. How do Swedish companies operate their market intelligence functions?
World Class Market Intelligence - December 1, 2011
Building an Intelligence Culture to Change ‘Willing to Share’ to ‘Will Share!’: A Philips Healthcare Success Story
How do you form a culture of sharing information in your company? The GIA webinar on December 8, How Philips Healthcare Changed Their Intelligence Culture from 'Willing to Share' to 'Will Share!', provided some answers.
North America
Value of Market Intelligence Function Recognized in North America
November 22, 2011. North American companies are among the more advanced market intelligence practitioners, and the 2011 Global Market Intelligence Survey confirmed this. The prevalence of market intelligence programs is high in North America, with 84% of companies reporting to have a market intelligence function in place. How do North American companies operate their market intelligence functions?
Latin America
Investments in Market Intelligence in Brazil Set To Increase
October 26, 2011. Brazil is still suffering from the 2011 crisis – in spite of a quick rebound. This means that companies in the country are seeing stronger competition, and there is little room for strategic mistakes. Knowing one’s competitive environment is key for survival and growth. The 2011 Global Market Intelligence Survey indicates that 60% of Brazilian companies plan to increase their investment in market intelligence programs, while the remaining 40% plan to maintain current levels.
