1. In our organization, the purpose of market intelligence is clearly defined

2. Market intelligence is well-aligned with the strategic goals of our organization

3. All relevant divisions and units of our organization are benefiting from market intelligence

4. All relevant people in our organization are benefiting from market intelligence

5. Our market intelligence covers all important topics in our business environment

6. Our market intelligence analyzes our business environment on a very deep level

7. In our organization, market intelligence is future-oriented

8. Our market intelligence people are doing a great job at analyzing the information needs of the end users in our organization

9. Our market intelligence people are doing a great job at finding valuable information from publicly available sources

10. Our market intelligence people are doing a great job at interviewing experts inside and outside our organization

11. Our market intelligence people are doing a great job at analyzing information

12. Our market intelligence people are doing a great job at giving recommendations and advice to our decision makers

13. Our market intelligence people are actively asking for feedback

14. Overall, our market intelligence program is tightly integrated with the decision-making processes in our organization

15. Our market intelligence people are doing a great job at providing self-service access to market intelligence sources, deliverables and tools

16. Our market intelligence people are doing a great job at monitoring our business environment and delivering regular updates about competitors and market developments

17. Our market intelligence people are doing a great job at conducting small research assignments on short notice

18. Our market intelligence people are doing a great job at conducting large strategic analysis projects on an ad hoc basis

19. In our organization, people are receiving regular and highly relevant market signals (e.g. news about markets and competitors)

20. In our organization, people have access to up-to-date and relevant company profiles, product profiles or market profiles

21. The analysis reports that are provided by our market intelligence are insightful and useful in decision-making

22. Our market intelligence people are doing a great job at providing interactive presentations and briefings

23. Our market intelligence people are doing a great job running workshops in which intelligence is created together

24. The market intelligence tools in our organization enable me to share information proactively

25. The market intelligence tools in our organization enable me to provide comments and to participate in discussions

26. The market intelligence tools in our organization enable me to find colleagues that have specific expertise

27. The market intelligence tools in our organization are tightly integrated with other information systems

28. The market intelligence tools in our organization enable me to subscribe to e-mail alerts about topics important to me

29. The market intelligence tools in our organization enable me to easily search for information I need

30. The market intelligence tools in our organization enable me to visualize and analyze information

31. Our market intelligence people are very competent

32. Our market intelligence team has the resources and the budget it needs to do a great job

33. Our market intelligence is well-managed and has good leadership

34. The top management in our organization sees our senior market intelligence experts as trusted advisors

35. In addition to dedicated market intelligence people, our organization has a network of people who are actively contributing to producing intelligence

36. Our market intelligence team has access to the best available information sources

37. Our market intelligence actively makes use of experts from outside our organization

38. The top management of our organization actively shows its commitment to market intelligence

39. Our market intelligence deliverables have a brand of their own, e.g. a name, logo or similar, that makes them easy to identify

40. Market intelligence is very well-known throughout our organization

41. Decision makers in our organization see market intelligence as a necessary function or program

42. We have an organization culture where information is actively shared

43. Our top management uses market intelligence when making decisions

44. Market intelligence users in our organization actively offer their contributions and assistance to market intelligence