Global Survey - June 2011

Market Intelligence in Global Organizations: Survey Findings in 2011

The Global Market Intelligence Survey 2011 by GIA is the largest MI survey ever conducted. The survey results provide evidence for both executive decision-makers and MI professionals about how widespread MI is globally, how companies are benefiting from it, and how the activity has been resourced.

For the first time, the differences between companies that have world class Market Intelligence (approximately 10% of the surveyed organizations) and those that haven’t are analyzed. Notably, decision-making in companies with world class MI is substantially more efficient than in companies in general. Companies with world class MI also work closer to decision-makers, use their budgets and teams more effectively, and have more extensive internal networks.

World Class Market Intelligence – June 2010

MI Trends 2015 – The Future of Market Intelligence

The intelligence industry towards 2015 is heading to more sophistication, integration to business processes, impact to decision making, and visibility. This GIA White Paper looks into the trends and anticipated developments of the industry to help companies develop their MI programs accordingly. The findings are based on an MI trends survey conducted by GIA among 146 executives and intelligence professionals globally during May 2010.

World Class Market Intelligence - October 2009

Global Market Intelligence Survey 2009

As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.

World Class Market Intelligence - 2008

Global Market Intelligence Survey 2008

The GIA White Paper “Global Market Intelligence Survey 2008” uncovers linkages between organizational decision-making and Market Intelligence operations. Differences by industries and regions were measured along with key success factors of MI. Responses were collected from 439 participants on five continents, making the survey the most comprehensive study that has been conducted in area of Market Intelligence to date.

World Class Market Intelligence - 2007

Market Intelligence in Large Companies - Global Study 2007

The “Market Intelligence in Large Companies – Global Study 2007”, conducted by the Global Intelligence Alliance member companies, moves forward on the popular 2005 version of the same study. It is now one of the most comprehensive, if not the most comprehensive, global Market Intelligence review based on interviews. Representatives from 281 companies were interviewed in order to identify the present status, organization, IT tools and future outlook of Market Intelligence activities.

World Class Market Intelligence - 2006

CI in Large Companies - Global Study

This interview study was conducted in eight countries and in the Asia-Pacific region in the spring of 2005 by seven Global Intelligence Alliance (GIA) members. The survey respondents were responsible for Competitive Intelligence (CI) in their respective companies - one of the top 50 or top 100 firms in the country under study.