Listen to GIA experts as they share insights into different industries, geographies and best practices in market intelligence.
This GIA webinar presents a pragmatic approach to setting up an intelligence function from the ground up. Following best practices, the set-up process may only take months as has been demonstrated in the Outotec case example. On the other hand, bringing the intelligence function to world class levels calls for efforts especially around ‘decision-point intelligence’ and ‘intelligence co-creation’, both areas that typically require years of methodical development work.
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009.