"Thank you for the professionally conducted research of the Russian market of diesel-generator sets and stationary diesel engines. The data you presented confirmed that the strategy we had selected was the right one and allowed us to correct it as regards the segmentation of the markets!"

Head of representative office
Volvo Penta International


Some notable clients:

European Bank for Reconstruction & Development (EBRD), Gazprom-neft, Halcyon Advisors, JFC Group (Joint Fruit Company), Ministry of Agriculture, Norilsk Nickel, OMZ Group (United Machinery plants), Renova Group of Companies, Rusnano, Silvinit, Siberian Coal Energy Company (SUEK), Vasileostrovskaya Brewery, Volvo Penta, Volvo Truck



Benefit from our experience in Russia & CIS

Russia has become a very attractive market for investors of late. Demand growth is estimated at 10% to 20% in 2011, while consumption levels range from 1.5 to 6 times more than that of other BRIC countries. With relative political stability, its economic growth is unstoppable. Many CIS countries - which Armenia, Azerbaijan, Belarus, Kazakhstan, Moldova, Tajikistan, Turkmenistan, Ukraine and Uzbekistan are collectively known as - show favourable growth rates as well.

We provide international companies with deep market analysis and customer insights for Russia and CIS countries such as Ukraine, Belarus, and Kazakhstan. By using the results of market intelligence, we help clients to develop strategies to tap on the growth potential offered by these developing markets with more than 300 million inhabitants.

We work both with a) multinational companies that wish to improve their performance, increase sales, and grow the market share of their established operations, as well as b) with newcomers that wish to build operations in Russia & CIS markets from scratch.


In the first case we help companies dive deep into customer preferences, key buying factors, and decision making processes. Very often, this is challenging because we have to combine extensive primary research with sophisticated secondary analysis in order to understand real market and value chain structures, distribution channels, and different customer segments and niches.

One of the tricky issues about Russia & CIS markets is the presence of vast grey markets. These should be taken into account not only in market sizing, but also in studying competitor advantages and entry barriers.

Clients will receive recommendations regarding the organization of their sales operations or distribution channels. In many cases, the key issues lie in product portfolio adjustments or pricing strategies.

In the second case where a company wishes to enter Russian & CIS markets, the focus of the project will be different. Market intelligence will focus on market sizing and market segmentation; profiling key players and competitors; understanding basic customer needs and requirements; import-export flows; and key points along the value chain.

We conduct not only professional market research and analysis, but also advice clients on Go-To-Market strategies with regards of financial limitations, potential partners, local production opportunities etc. We have an extensive network of contacts in different industries and professions to support companies in finding the right partners and people to start their operations in Moscow, Kiev, Astana or any other city in Russia & the CIS region.

In some cases, if M&A strategy is considered as the best Go-To-Market strategy, we can help to find target companies and conduct due diligence. Moreover, our management consulting practice can support both the integration process and the post-merger phase.
 
Access our network of experts

Contact GIA and gain reliable insights and advice through our network of local experts. With our offices in Moscow and Saint-Petersburg, we conduct strategic market intelligence and advisory services in Russia and CIS.

Download excerpts of GIA's 2009 Global Market Intelligence Survey published in the Russian language Journal of Marketing in Russia and Abroad.


Understand, compete and grow in Russia & CIS
As your strategic market intelligence and advisory partner, we can provide:

    • Analysis of market opportunities and competitive situations, comparative analysis and prioritization of CIS countries, and development of Go-To-Market strategy
    • Identifying target segments and studying key questions such as proper market positioning, distribution channels, pricing policy
    • Searching for M&A targets, organization and support of preliminary negotiations, independent assessment of market position, and market strategy of takeover targets
    • Elaboration of business plan for local production/operations that can be used for negotiations with local authorities, potential partners and investors
    • Benchmarking against key competitors to stay one step ahead and compete more effectively
    • Rapid response research on markets, demand forecast, key players in your industry, and product and regional segments by means of series of in-depth interviews with experts and “smart” analysis of secondary information
    • Management consulting, including organizational structure and management system diagnostics, optimization of business processes and organizational structure, development of KPIs and revision of incentive program for management

    • A highly functional and integrated intelligence software as your window to the competitive environment, customized for your business architecture

    • Training, consultation and advisory services that help you take your intelligence operations to the next level.

    View our Industry Expertise in:
    Automotive     | Chemicals | Construction & Property Development | Consumer & Retail | Energy, Resources & Environment | Financial services | Private Equity | Logistics & Transportation | Manufacturing & Industrial | Pharmaceuticals & Healthcare | Telecommunication, Technology & Media

    View our Services  Monitoring Services | Strategic Analysis | Rapid Research | Intelligence Software | Intelligence Best Practices

    Like to know More About GIA? View How we work | Clients | Case Studies | Global Locations | FAQ

    Download GIA White Papers