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Key benefits: Improved strategy in the country by concentrating on the most promising segments and client types. Since the study, the customer’s engine and spare parts sales have been increasing annually on average by 40% and 70%, respectively.
Key benefits: Ability to make an informed decision on whether to organize the production of two chemical by-products or to invest in in-house utilization facilities
Key benefits: Project produced insight that was a key input in generating the client’s local marketing strategy and action plan for product launch