• November 26, 2007 Global Intelligence Alliance Group’s End User Survey Highlights the Benefits of Systematizing Corporate Market Intelligence Activities
• November 13, 2007 Global Intelligence Alliance Launches New White Paper on Market Intelligence for Innovation and Product Life Cycle Management
• October 23, 2007 Global Intelligence Alliance Expands in Germany
• October 1, 2007 Global Intelligence Alliance Rapidly Expands - New Business Model in Market Intelligence Gains Ground
• August 28, 2007 MAG Industrial Automation Systems Chooses the Intelligence Desk™ Service to Improve Competitive Advantage
• May 22, 2007 Global Intelligence Alliance Releases 2007 Study on Market Intelligence in Large Companies
• April 5, 2007 Taking Market Monitoring Beyond News Processing
• April 2, 2007 Global Intelligence Alliance Publishes New White Paper on Linking Market Intelligence with Strategy & Planning Process
• February 1, 2007 Global Intelligence Alliance Launches New Offering Highlighting the Linkage Between Market Intelligence and Strategic Planning
• January 23, 2007 KONE Adopts the Intelligence Desk™ service for Enhanced Market Intelligence
• January 11, 2007 Henkel Corporation Selects the Intelligence Desk™ Service to Provide Intelligence To Their Global Sales, Marketing and Business Development Personnel

Global Intelligence Alliance Launches New Offering Highlighting the Linkage Between Market Intelligence and Strategic Planning

Global Intelligence Alliance announces a new commercial offering whereby it will support corporate strategic planning through systematic Market Intelligence. The offering builds on the newly released GIA White Paper, titled “Market Intelligence for the Strategy & Planning Process”.

Linking Market Intelligence with business processes is key in ensuring a good ROI
Many companies today already have a systematic Market Intelligence operation in place. The users of business information have been defined, and the intelligence process has been adequately resourced with people, information sources, and technology tools.

Resourcing for Market Intelligence is an investment, and it logically raises the question of how to best leverage the MI operation for tangible business benefits. Linking intelligence activities with business processes such as strategic planning is the answer: It ensures that the processed business information always responds to concrete needs, and that it will be utilized in decision-making.