News Archive 2007

Taking Market Monitoring Beyond News Processing

Global Intelligence Alliance promotes a commercial offering in “Extended Market Monitoring”. Linking Market Intelligence with different business processes is one of the top priorities of MI developers today, and extending an existing market monitoring activity to also cover specific areas such as local language sources in geographic regions, media visibility, or sales leads monitoring, is a way of tightening the link between Market Intelligence and front line business.

Increasing the breadth and depth of the daily market monitoring
The GIA has a wealth of experience in leveraging an existing market monitoring service for an increased support to decision-making. By extending the focus to also cover specific themes, such as mergers and acquisitions, tenders, macroeconomic indicators, or patents, breadth can be added to the regular flow of business information. In addition to breadth, the depth of an existing market monitoring service can also be increased by bringing in analytical content, such as news commentary, company profiles, or strategic theme reviews.