• November 26, 2007 Global Intelligence Alliance Group’s End User Survey Highlights the Benefits of Systematizing Corporate Market Intelligence Activities
• November 13, 2007 Global Intelligence Alliance Launches New White Paper on Market Intelligence for Innovation and Product Life Cycle Management
• October 23, 2007 Global Intelligence Alliance Expands in Germany
• October 1, 2007 Global Intelligence Alliance Rapidly Expands - New Business Model in Market Intelligence Gains Ground
• August 28, 2007 MAG Industrial Automation Systems Chooses the Intelligence Desk™ Service to Improve Competitive Advantage
• May 22, 2007 Global Intelligence Alliance Releases 2007 Study on Market Intelligence in Large Companies
• April 5, 2007 Taking Market Monitoring Beyond News Processing
• April 2, 2007 Global Intelligence Alliance Publishes New White Paper on Linking Market Intelligence with Strategy & Planning Process
• February 1, 2007 Global Intelligence Alliance Launches New Offering Highlighting the Linkage Between Market Intelligence and Strategic Planning
• January 23, 2007 KONE Adopts the Intelligence Desk™ service for Enhanced Market Intelligence
• January 11, 2007 Henkel Corporation Selects the Intelligence Desk™ Service to Provide Intelligence To Their Global Sales, Marketing and Business Development Personnel

Global Intelligence Alliance Launches New
White Paper on Market Intelligence for
Innovation and Product Life Cycle Management

Global Intelligence Alliance, a global leader in customized Market Intelligence services and solutions, launches its newest thought-leading GIA White Paper on “Market Intelligence for Innovation and Product Life Cycle Management”. The publication continues on the theme of linking Market Intelligence with business processes. During 2007, GIA White Papers have been published on MI for Strategic planning, MI for Customer Processes, and now MI for Innovation and Product Life Cycle Management.

In the White Paper, the product life cycle process has been used as the core framework within which the utilization of MI for innovation and product development has been explored. A structured five-phase approach has been proposed in the form of a stop/go decision model in which a number of decision points are defined as tollgates. The paper also presents a comprehensive intelligence system for the entire innovation and product life-cycle process.

Linking Market Intelligence with business processes is key in ensuring a good return on investment in the often very intangible MI activities. What determines the value of the MI operation is how the MI output is being utilized when analyzing long term strategic goals and opportunities, assessing customers and ompetition, or monitoring developments on the technical front.  

White Paper Release Webinar on November 13 at 9.30–10.00 AM Eastern Standard Time
The White Paper will be released to the public in a webinar where the frameworks and ideas will be discussed, along with presenting a brief case study on how Shell Global Solutions utilizes MI in their innovation management. After the webinar, the White Paper and the webinar presentation will be available for free downloading at www.globalintelligence.com.  


Additional information:
Visit the Global Intelligence Alliance website at www.globalintelligence.com, or send email to info@globalintelligence.com.  

About Global Intelligence Alliance
Global Intelligence Alliance is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, Global Intelligence Alliance provides international organizations with a single source for customized market monitoring, localized business research, the Intelligence Plaza™ software, and intelligence workshops. The Global Intelligence Alliance network consists of fully owned local subsidiaries and independent Member and Research Partner companies.