• November 26, 2007 Global Intelligence Alliance Group’s End User Survey Highlights the Benefits of Systematizing Corporate Market Intelligence Activities
• November 13, 2007 Global Intelligence Alliance Launches New White Paper on Market Intelligence for Innovation and Product Life Cycle Management
• October 23, 2007 Global Intelligence Alliance Expands in Germany
• October 1, 2007 Global Intelligence Alliance Rapidly Expands - New Business Model in Market Intelligence Gains Ground
• August 28, 2007 MAG Industrial Automation Systems Chooses the Intelligence Desk™ Service to Improve Competitive Advantage
• May 22, 2007 Global Intelligence Alliance Releases 2007 Study on Market Intelligence in Large Companies
• April 5, 2007 Taking Market Monitoring Beyond News Processing
• April 2, 2007 Global Intelligence Alliance Publishes New White Paper on Linking Market Intelligence with Strategy & Planning Process
• February 1, 2007 Global Intelligence Alliance Launches New Offering Highlighting the Linkage Between Market Intelligence and Strategic Planning
• January 23, 2007 KONE Adopts the Intelligence Desk™ service for Enhanced Market Intelligence
• January 11, 2007 Henkel Corporation Selects the Intelligence Desk™ Service to Provide Intelligence To Their Global Sales, Marketing and Business Development Personnel

April 2, 2007

Global Intelligence Alliance Publishes New White Paper on Linking Market Intelligence with Strategy & Planning Process

The Global Intelligence Alliance (www.globalintelligence.com), continues to live up to its thought-leading role among the intelligence community, and publishes a new White Paper titled “Market Intelligence for the Strategy & Planning Process” that discusses the linkage between systematic Market Intelligence and companies’ strategic planning process. Strategic Intelligence as such is a familiar concept but many decision-makers still feel that intelligence output could better respond to the needs of the regular strategy and planning process. Linking Market Intelligence with the strategic planning process will be highlighted during the first quarter of 2007 as the GIA’s “quarterly theme”, and it will be followed by similar quarterly topics throughout the year.

Linking Market Intelligence with business processes is key in ensuring a good ROI
Today, many companies already have a systematic Market Intelligence operation in place. The users of business information have been defined, and the intelligence process has been adequately resourced with people, information sources, and technology tools. Resourcing of course is an investment, and it logically raises the question of how to best leverage the Market Intelligence operation for tangible business benefits. Linking intelligence activities with business processes such as strategic planning is the answer: It ensures that the processed business information always responds to concrete needs, and that it will indeed be utilized in decision-making.

For more information and a complimentary copy of the GIA White Paper “Market Intelligence for the Strategy & Planning Process”, please fill in an order form at www.globalintelligence.com.

About Global Intelligence Alliance
The Global Intelligence Alliance (www.globalintelligence.com) is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, the GIA provides international organizations with a single source for customized market monitoring, localized business research, and consultative Market Intelligence solutions.