• July 24, 2008 GIA White Paper 3/2008 Features Case Examples on Market Intelligence for Sales and Marketing
• June 05, 2008 UK Results of the Global Market Intelligence Survey 2008 Suggest Increases in MI Investments
• May 7, 2008 Global Intelligence Alliance Releases Global Market Intelligence Survey 2008, the Most Extensive MI Study Conducted To Date
• April 14, 2008 American Automobile Association Chooses Global Intelligence Alliance as Market Intelligence Software Partner
• April 14, 2008 Growing Demand for International Market Intelligence among U.S. Companies to Support Market Entry and Expansion
• March 25, 2008 Global Intelligence Alliance Expands in the Netherlands
• March 18, 2008 World-Class Market Intelligence Practices Presented in New York at the Global Intelligence Alliance Customer Seminar
• March 12, 2008 Global Intelligence Alliance and Toronto Region Research Alliance Start Collaboration to Attract Investment in Ontario
• February 29, 2008 GatewayBaltic Joins the Global Intelligence Alliance Network
• January 24, 2008 Strategic Intelligence Processes at Five Large Companies Featured in GIA White Paper 1/2008 on MI for Strategic Planning

UK Results of the Global Market Intelligence Survey 2008 Suggest Increases in MI Investments

Global Intelligence Alliance (www.globalintelligence.com) releases the UK-specific results of the new study “Global Market Intelligence Survey 2008”. It turned out that the respondents in the UK felt that their organisations are behind the global average levels when it comes to decision-making efficiency and MI’s linkage to business processes. On the other hand the UK organizations planned to invest more in MI than an average surveyed company, especially during an economic downturn. The report is the most extensive global Market Intelligence survey conducted to date. Responses were collected from 439 participants globally, and 33 organizations took part in the survey in the UK.

UK companies are more concerned about making poor decisions because of inaccurate information than the global average

As many as 50% of the UK companies without an MI system in place are concerned about making decisions based on wrong or inaccurate information. In companies that had an MI operation in place, this figure is reduced to 39%, but in the global comparison the average is 30%. This clearly indicates that investing in MI facilitates confident decision-making that is justified by analyzed facts, and that the UK companies still have to develop their MI efforts to reach the global average.

UK companies are planning to invest in MI more heavily in the future than the global average, outsourcing to increase

In the researched organizations globally, the average MI budget amounted to 0.1% of annual revenue. The UK roughly follows the global average in MI budget sizes, but as many as 70% of the UK organizations estimated that the investment in MI will increase significantly or moderately over the next two years. It looks like much of the increased investment will go to using outsourced services; 74% of the UK companies expected outsourcing to increase in the near future. The UK respondents also felt that the need for MI, outsourced or not, will increase significantly (30%) or moderately (35%) during an economic downturn, which should also drive further investments in the area. 

For more information, visit www.globalintelligence.com

Or contact
Saku Oikarinen, Head of GIA Group UK operations
Tel (direct). +44 (0)207 203 8307