• July 24, 2008 GIA White Paper 3/2008 Features Case Examples on Market Intelligence for Sales and Marketing
• June 05, 2008 UK Results of the Global Market Intelligence Survey 2008 Suggest Increases in MI Investments
• May 7, 2008 Global Intelligence Alliance Releases Global Market Intelligence Survey 2008, the Most Extensive MI Study Conducted To Date
• April 14, 2008 American Automobile Association Chooses Global Intelligence Alliance as Market Intelligence Software Partner
• April 14, 2008 Growing Demand for International Market Intelligence among U.S. Companies to Support Market Entry and Expansion
• March 25, 2008 Global Intelligence Alliance Expands in the Netherlands
• March 18, 2008 World-Class Market Intelligence Practices Presented in New York at the Global Intelligence Alliance Customer Seminar
• March 12, 2008 Global Intelligence Alliance and Toronto Region Research Alliance Start Collaboration to Attract Investment in Ontario
• February 29, 2008 GatewayBaltic Joins the Global Intelligence Alliance Network
• January 24, 2008 Strategic Intelligence Processes at Five Large Companies Featured in GIA White Paper 1/2008 on MI for Strategic Planning

Strategic Intelligence Processes at Five Large Companies Featured in GIA White Paper 1/2008 on MI for Strategic Planning

Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, is proud to launch its newest publication, the 1/2008 White Paper on “Market Intelligence for the Strategic Planning Process – Case Examples”. The new White Paper moves forward on the popular 1/2007 GIA White Paper that discussed theoretical frameworks for linking Market Intelligence with the strategic planning process. This time, five case examples have been presented on how companies have put theory into practice and supported their strategic plans and decisions through systematic Market Intelligence activities. Companies featured in the White Paper are ABB, Orange UK, Luvata, Shell, and Lassila & Tikanoja.

People responsible for organizing intelligence operations in the case companies were interviewed for insights and best practices in applying MI frameworks and tools that should support the company’s strategy work with the best available intelligence. Judging by the interviews, by far the most important Key Success Factor in linking MI with strategic planning is partnership and mutual respect between the Market Intelligence operation and top management.

Says Hans Hedin, VP Business Development at Global Intelligence Alliance Group, “It was intriguing to have in-depth discussions with these five different companies on how each of them have tied in their MI operations with the management’s strategic initiatives. Common to all interviewees was a high level of professional ambition and enthusiasm, and an open dialogue with management. I think these cases will serve as excellent benchmark examples for the readers of the White Paper.”

The White Paper was published in a webinar showcasing two live case presentations by Daniel Niederer, Assistant Vice President and Head of Strategy Controlling & Operations at ABB and Andrew Beurschgens, Business Intelligence Manager at Orange UK.

The White Paper “Market Intelligence for the Strategic Planning Process – Case Examples” is available for free downloading at www.globalintelligence.com.

Additional information:
Visit the Global Intelligence Alliance website at www.globalintelligence.com, or send email to info@globalintelligence.com. 

About Global Intelligence Alliance
Global Intelligence Alliance is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, Global Intelligence Alliance provides international organizations with a single source for customized market monitoring, localized business research, the Intelligence Plaza™ software, and intelligence workshops. The Global Intelligence Alliance network consists of fully owned local subsidiaries and independent Member and Research Partner companies.