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GIA White Paper Update

"Market Intelligence for the Strategy & Planning Process --  Case Examples” published in January 2008, now available for free downloading on the GIA website.

The GIA White Paper editions in 2008 will move forward on the popular topic in 2007 of “Linking MI with business processes”. The 1Q GIA White Paper in 2008 presents five case examples on how different companies have supported their strategic planning process through Market Intelligence output.

Case companies presented in the White Paper are ABB, Lassila & Tikanoja, Luvata, Orange UK and Shell.

The 1Q 2008 GIA White Paper has been very well received in the public, and positive feedback has been given for its insightful, yet down-to-earth approach to discussing the linkage between MI and practical work on corporate strategy.

The GIA White Papers are available for free downloading