GIA White Paper Update

Global Market Intelligence Survey 2008 was published on May 7 in a webinar, and it’s the most extensive global Market Intelligence study conducted to date. Responses were collected from 439 participants on five continents by the Member companies in the Global Intelligence Alliance network.

“MI infrastructure” in place, investments expected to increase
In the researched organizations, the average age of the MI operation was 7 years, and an average MI team consisted of 10 people. As many as 60% of the respondents expected the investment in MI in their organizations to increase over the next 2 years. The MI budget of an average organization amounts to 0,1% of annual revenue.

Investing in MI increases the quality of decision-making
Companies without an MI system in place are significantly more often concerned about making wrong decisions than those with organized MI activities. This clearly indicates that investing in MI facilitates confident decision-making that is justified by analyzed facts.

Increasing need for Market Intelligence during weakening global economy, outsourcing of Market Intelligence growing rapidly
75% of the respondents saw the need for MI to increase during a global economic downturn. At the same time nearly 50% expected the outsourcing of MI operations to increase over the next 2 years.

Download the survey for free