GIA Newsletter 4/2007
News & Events in the GIA Network
Novintel merges its brand identity with Global Intelligence Alliance -- New Business Model in Market Intelligence Gains Ground
On October 1, 2007, Novintel, the founder and coordinator of the Global Intelligence Alliance network, announced the merger of its company identity with the GIA. The Novintel brand was discontinued and the company fully adopted the Global Intelligence Alliance identity.
Global Intelligence Alliance is a network of business research and Market Intelligence (MI) companies and has been managed and coordinated by Novintel from the beginning. The network was initially established in response to the need of global companies to have access to global, high quality Market Intelligence. With this initiative, it now enables localized MI services in more than 100 countries.
“Becoming a truly global service provider in the Market Intelligence industry has been a major goal from early on as it responds to what we repeatedly hear from our customers,” says Global Intelligence Alliance Group CEO Markko Vaarnas. “Our customers would prefer to work with a Market Intelligence partner that is large enough to have contact points and service centers on several continents. Our operating logic replicates models of existing global chains in professional services such as advertising or auditing. We aspire to be a global partner in Market Intelligence for our customers.”
The identity change does not involve any ownership arrangements among the companies belonging to the GIA network. The network consists of fully-owned, local subsidiaries and independent affiliates.