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What’s Up in MI? – Recent developments
in the field of Market Intelligence

TNS expects China to surpass Japan in MR industry value in 2012:

In 2009, China's fast-growing market research industry will have grown by as much as 70% from its 2006 annual value of US$600 million to become worth more than US$1 billion. By around 2012, China will overtake Japan and will be the world's 5th largest market for market research.

During the last 5 years, money spent with market research agencies in China has doubled, and over the past 10 years it has quadrupled with China's market research industry today worth US$600 million.

"A country which did virtually no commercial research 15 years ago is now in 8th place globally, and at current growth rates (nearly 25% absolute and 17% net of inflation), has already overtaken Spain and will pass Italy in 2008 to become 6th largest in the world," said Tony Cowling, President of TNS and President of Gallup International Association.

"It is realistic to expect market research to show 15% to 20% real growth in the next five years, and certainly double-digit real growth for the next 10 years."  

14 November 2007, TNS press release

Comment on the article by Fusion Consulting, the local GIA Member company in China:
“The vast bulk of this spend is on B-2-C market research, with both domestic and foreign traditional market research firms having mushroomed in recent years. As for the broader concept of Market Intelligence as well as B-2-B research, we are at an early stage of development where client education is still much needed.”

Ding continues: “Some B-2-B companies in China (domestic and foreign alike) previously focused purely on sales and have only recently created a marketing function. They are just beginning to start to incorporate research into their strategy formulation and marketing planning. Given the increasingly competitive environment in China, Market Intelligence and B-2-B research should see even faster growth than traditional market research, but from a much, much smaller base.“

Jennifer Ding, Director of the Shanghai office at Fusion Consulting , a GIA Member company

GIA Survey Highlights the Benefits of Systematizing Corporate Market Intelligence Activities

In October 2007, Global Intelligence Alliance Group conducted its yearly customer end user satisfaction survey. Market Intelligence end users in customer companies in Europe and North America were asked for feedback regarding the content services and software provided by the GIA Group. A total of 2,625 end users responded to the survey.

Continuous market monitoring through a dedicated MI tool keep people on top of market developments and simplifies the search for business information
In line with the results of the similar survey conducted in October 2006, MI end users felt that continuous market monitoring is very valuable for them in staying on top of relevant market developments in their own business environment. It was also expressed that the Intelligence Plaza™ software is a convenient tool to use.

                                                                                                                                                                                  

83% of the 2,625 respondents agreed that they do save time every week through the systematized storage and delivery of Market Intelligence, sending a strong signal that well organized MI increases productivity
                                                                                                                                                                                 

Time savings and increasing support to decision-making
As many as 83% of the 2,625 respondents agreed that they do save time every week through the systematized storage and delivery of Market Intelligence, sending a strong signal that well organized MI increases productivity among white collar workers. Also, systematized Market Intelligence is increasingly often viewed as a concrete support to decision-making, as companies concentrate the delivery of internal and external research reports into one software tool. The practice seems to gain support of gradually linking these reports more tightly to decision-making processes in strategic planning, sales, marketing, and product management. An increasing ROI on Market Intelligence investments should therefore be expected in a lot of companies, going forward.