Your Intelligence Partner

Intelligence Partnership™

• Continuous business relationship between GIA and the customer
• Partnership logic applied in the area of Market Intelligence services
• GIA Analyst team and Account Manager assigned for each customer
• Optimized MI deliverables to support customer’s decision-making

Market Intelligence as an organizational activity can be partly outsourced to professional services companies, just like many other support functions such as advertising, HR, IT, or accounting services. The concept of outsourcing, regardless of the application area, translates as a continuous relationship between the customer and the service provider that is frequently referred to as “partnership business”.

Intelligence Partnership™ is a concept introduced to the MI / CI market by Global Intelligence Alliance. The mutually beneficial business partnership ideology is being applied in the area of Market Intelligence, i.e. GIA serves as a continuous business partner for its customers, taking care of specific elements of the day-to-day Market Intelligence activities that the customer does not want to resource for internally.

Common to all outsourcing decisions is the ideal of achieving more together than either party would have achieved alone. Market Intelligence is no exception, and GIA's customer case articles provide examples of how the Intelligence Partnership™ yields results in practice.

Outsell (www.outsellinc.com), a research and advisory firm focused on the publishing, information, and education industries, in its Company Analysis by the title “Global Intelligence Alliance Group Provides Complete Market Intelligence Systems” dated April 14, 2008 describes GIA’s partnership approach as follows: “Global Intelligence Alliance (GIA) Group is a good example of a company providing an integrated approach to general market intelligence (MI). The company has a strong backbone in MI process consulting (its roots) and also offers ongoing MI training. Its integrated system combines software, content, analysis, and analyst hours in a subscription model. What differentiates it from other integrated MI systems is that it integrates different content types, both internal and external, on a hosted software platform for a full turnkey MI system. GIA demonstrates rapid growth in the emerging integrated MI market.”

The Outsell report goes on explaining how the “integrated approach to MI” relates to the competition in the marketplace: “The MI market landscape is quite varied. Companies provide a number of products and services, including technology/software, consulting, training, outsourcing, and content. What impressed us about GIA was its customized turnkey solution for business executives who need MI support. These business executives may be in business development, strategic planning, market intelligence, business intelligence, competitive intelligence (CI), corporate communications, sales, or, in some cases, they may even be the CEO. GIA’s solution integrates internal and external content on a hosted technology/software platform and combines it with analyst support.”