Russian Firms Express Interest in How to Succeed in the China Market at GIA Forum
Top Russian companies expressed the highest level of interest in making the right choice in Chinese partners, during a closed-door “How To Succeed in the China Market" forum in Moscow, jointly organized by Alt R&C company and Global
Intelligence Alliance (GIA), a global strategic
market intelligence and advisory group.
The companies were also interested in Chinese market dynamics, how best to approach procurement from Chinese suppliers, the willingness of Chinese to buy products of Russian companies and the potential interest of Chinese investors in Russian assets.
The closed-door forum on October 20 2010 saw 40 executives attending – including CEOs, General Managers and Strategy Directors – from corporations such as VTB, RUSNANO, System Operator of the United Power System.
At the introduction during the forum, Alexander Pecherskyj, Director of Alt R&C company presented efficient technologies and formats for world class market intelligence, developed by the consultants. He also described the five most promising consulting services from GIA Group for the Russian market.
During a special guest session, Nicolas Pechet, Managing Director and Head of GIA China, explained the unique aspects of doing business, key success factors, the economic structure and some key development trends in China. Pechet said that despite its huge and stable growth, the Chinese market is very competitive and requires that companies make well informed decisions on positioning strategy. All in all, Pechet’s presentation on the specific characteristics of successful co-operation models and structures with Chinese partners received the most interest from the audience.
“International companies have been turning more and more to China over the past few years, not just as a source of cheap production, but for joint partnerships and new consumer markets - Russian companies included. The total number of projects in China with direct investment by Russian companies has grown to over 2,200,” said Pecherskyj.
The consultants say that much can be learnt between companies in the two economic giants. In an analysis conducted by GIA in 2010, comparing local market intelligence capabilities of Brazil, Russia, India and China (BRIC), Russia and China were shown to have their own very unique market intelligence environments and challenges.
In another piece of research by GIA, the Global Market Intelligence Survey 2009, respondents said that only half of the most established companies in emerging markets found in Central and Eastern Europe (47%), Asia Pacific (51%) and Latin America (52%), have systematic market intelligence activities.
"Emerging markets have been rapidly developing their market intelligence capabilities. This is one reason we are holding closed forums with companies in key emerging markets, so we can exchange best practices in how best to understand and compete in markets, and ultimately formulate winning strategies,” said Pechet.
About Global Intelligence
Global Intelligence Alliance (GIA) is a
strategic market intelligence and advisory group. GIA was formed in 1995
when a team of market intelligence specialists, management consultants,
industry analysts and technology experts came together to build a
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