"GIA's workshop quality went beyond the realm of most workshop environments, with value-added follow up both prior and after the event. The assembled quality of participants added to the events, all embracing the opportunity to share without impacting relative conflicts of interest. GIA created an environment to ensure that I was able to action many of the insights - taking the 'so what?' from the benchmarking exercise to action the 'what's next?'."

Interactive, practical, based on real business cases
Gain greater exposure to world-class market intelligence processes and systems with GIA's extensive pool of industry, geographical, functional and market intelligence expertise. Regardless of whether processes, technology, content or people are the focus in each Intelligence Workshop, the ultimate goal is to bring your entire Market intelligence operation to the next level. We consolidate our knowledge of best practices from around the world into practical workshop sessions that can be held over a few hours or a few days, depending on your objectives.
Designed to ensure concrete and sustainable results that are easily implemented
What sets GIA's Workshops apart from run-of-the-mill corporate training
programs? We design our workshops to ensure concrete and sustainable
results that are easily implemented:
Execution: Training in the full range of intelligence processes, with over 100 benchmarking case studies to draw upon
Post-workshop follow-up: Workshop slides, analysis templates, workshop reports and web link listings made available to take the 'so what?' from the workshop exercise to action the 'what's next?'
Choose from different modules, according to your objectives
Enhance Your Internal Intelligence Operations
Needs Analysis: Be guided on how to scope out your strategic, tactical and operational intelligence needs and create an renewed list of priorities that will enhance your operational efficiency
Portfolio Planning: Receive guidance on how to develop internal intelligence services that will add value to your organization's current and future needs
Best Practice Benchmarking: Join a close circle of peers from other industries for four sessions of knowledge sharing on intelligence topics shortlisted by your group
Conduct Analysis & Strategic Business Planning With Experts
Fine-tune Your Intelligence Skills
Future Oriented Analysis Methods: Hone your skills in analyzing macro issues as well as industry and competitive issues through war gaming, scenario analysis, trend analysis and forecasting
Industry Analysis: Hone your skills in basic analytical methods such as Porter's Five Forces, industry group and industry network analysis, BOS analysis etc.
Company & Competitor Analysis: Learn more about methods such as Four Corner analysis, SWOT, VRIO, company profiling, benchmarking and positioning analysis

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