GIA Conference Helsinki, June 2-4, 2014

Theme:       Intelligence 3.0 - Get Ready For The Future

Dates:         June 2-4, 2014

Venue:        Helsinki Congress Paasitorni, Helsinki, Finland

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* Custom workshops available for intelligence teams! Please send in your request for your very own workshop to

Welcome note

Joost Drieman, GIA Conference 2014

"I am pleased to announce that our next European Conference will take place June 2nd to June 4th 2014 in the beautiful city Helsinki in Finland. We are building further on the great success of all previous GIA Conferences. But this time we will introduce some innovations and surprising changes.

This conference will be more future oriented. The world is fundamentally and rapidly changing. Business leaders are looking for new and different ways to be successful. They need more intelligence for their decision making, not only for visionary themes, but also on operational and tactical levels.
Big data, the internet of things, social media are key ingredients for sophisticated and more customized intelligence. But how will you do that?

We will look at how intelligence will change to become even more relevant and impactful in the future. In other words it is all about Next Gen Intelligence.
The 2014 conference will be a smart combination of case studies, innovative concepts and future ideas. And… our conference will focus more on networking than ever before, to foster an international world class community.

Attending our conference means that you will be ready to make your intelligence future proof. I am really looking forward to welcoming you to Helsinki".

Content highlights

1. Content rich agenda: Three full days packed with in-depth workshops, practical case presentations, thought provoking panel discussions, innovative ideas, future concepts, interactive roundtable sessions and networking opportunities.

2. Topics – What you need today to be ready for the future:

  • Intelligence 3.0: How the future of intelligence will look
  • What top executives need and expect
    from intelligence
  • What skills and competences are needed for Intelligence 3.0

  • The impact of big data and social media

  • Human intelligence

  • Future insight methods and strategy, scenarios and megatrends

  • Disruptive technologies and business model collisions

  • Market sizing and forecasting
  • Best-in-class street intelligence practices
  • Setting up intelligence programs
  • How to make advanced World Class intelligence programs
  • The consultancy attitude and the strategic advisory role
  • Best practices in using intelligence dashboards
  • Frameworks and methodologies
  • Perfect actionable intelligence deliverables

3. NEW The opinion of the next generation of business leaders.
A great discussion between groups of business students from two universities and intelligence professionals on the future role of intelligence. Be prepared for debates, arguments and disputes on the pros and cons, ideas and beliefs – will there be a consensus?

4. Real-life case studies: Multiple practical case presentations from various industries will help to optimize your intelligence effort: The “do’s & don’ts” and the “tips & tricks” that can help to get your intelligence to be future proof within six months. Best practices will be shared by top level presenters and experienced facilitators from leading global companies, including
Angry Birds/Rovio Entertainment, Cintas, Hewlett Packard, IBM, Merck & Co., OP-Pohjola, Rolls-Royce Power Systems AG, Yahoo!, and more.

5. Focus on Networking! The GIA Conference offers a total of 12 hours of well planned networking time within three days in a pleasant professional setting, allowing individual exchange, group discussions and expert advisory sessions. Create strong professional relationships and utilize the vast experience available during and after the Conference.

6. The networking dinner cruise on the beautiful archipelago around Helsinki.
Do not miss it!

7. Join an exclusive online community: Complimentary access to Intelligence Best Practices Online, a rapidly growing exclusive community and knowledge resource for market intelligence practitioners.

8. Free consultancy session A 20-minute complimentary consultancy on a particular intelligence question. (Booking required)

9. NEW: Before and after Conference advisory: Prepare to truly turn takeaways into action after the event. Participation includes optional pre-conference intelligence diagnostics and post-conference advisory sessions. This is unique to GIA Conferences, making sure that what we share becomes truly actionable!

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20-minute free consultation session

In the spirit of the conference theme, GIA is happy to help you step closer towards World Class Intelligence. This is a unique session where a senior GIA consultant discusses one of your pressing intelligence issues with you. Book a consultancy session with one of our senior consultants to discuss one pressing intelligence issue. Number of sessions is limited. Assignment is based on a first come - first served principle

Pre-conference MI Diagnostics Sessions

Be better prepared for the conference and get the best out of your time and money invested – and receive immediate advice to improve your program.

Let a GIA expert help you assess your current MI/CI status, recommend tracks and sessions at the conference, and propose networking with the right speakers and other peers at the event. The GIA expert will also provide quick tips that will enable you to take your Intelligence program to the next level.

GIA will utilize its World Class Market Intelligence framework to assess the current status of your program. The descriptive assessment will be implemented through a conference call together with the participant company’s intelligence team/intelligence lead person. No surveys or stakeholder interviews are included.


Take the opportunity and be well prepared to learn and network!


Note: This new activity is optional and requires a reservation either at or by choosing the option when registering for the event. Please note that the schedule for a diagnostics session will need to be agreed upon with a GIA expert and is subject to expert availability. Sessions are booked on a first-come-first-served basis.

Post-Conference Advisory Sessions

Make sure that you/your team can prioritize and follow through with the key takeaways of the Conference.

It is estimated that 80% of all training never results in any action. GIA conferences are different; we insist on action and want to take your learning experience on a completely new level!

A GIA expert will help you digest the key learning items from the conference, discuss how to apply them in your company’s context, and provide objective advice and best practices for the next steps – whether it relates to your intelligence process, organization, culture or any other aspect of your intelligence effort. We will also further help you network with the right speaker/facilitator or participant companies if you require additional support from peers.

Take advantage of this unique learning method if you feel that you need an expert to support you with the task of implementation!

Note: This new activity is optional and requires a reservation either at or by choosing the option when registering for the event. Please note that the schedule for a diagnostics session will need to be agreed upon with a GIA expert and is subject to expert availability. Sessions are booked on a first-come-first-served basis.

Who should attend

The conference is a must-attend for all VP’s, senior directors, directors, managers,
analysts and executives who are active in the areas of:

  •  Market intelligence
  •  Business analysis
  •  Competitive intelligence
  •  Marketing
  •  Customer intelligence
  •  Strategy and Planning
  •  Business intelligence
  •  Business development
  •  Market insight
  •  Knowledge management
  •  Economy
  •  Trend analysis
  •  Sales
  •  Modeling

Feedback from past GIA Conferences

This is the 8th international GIA Conference following New York, London, Amsterdam, and Toronto with an average feedback rating of 4.7/ 5.0

“Good tangible things that can be implemented quickly."

"This was great. Most engaging session I've been to at any conference. Lots of takeaway"

"Extremely valuable information & insight"

"Great sessions. Each valuable in their own way. It is great to see how others are using the tools and resources."

"Excellent day with a set of relevant and thought provoking presentations. Also very efficiently run. Great networking.

Conference fees


 Standard fees

 Workshops June 2

 EUR 985

 Conference June 3-4*

 EUR 1,945

 Workshops & Conference June 2-4*  

 EUR 2,495


 (+ applicable taxes)

Group discount: 35% discount for groups of 5 or more. Save over EUR 4,300 from the full price when you register 5 people or more from the same company.

* Includes evening networking dinner

Note - All registrations are subject to acceptance by GIA.

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