Based on an Industry survey amongst 61 energy specialists in Europe and in Asia by Global Intelligence Alliance (GIA) in November 2010, global demand for renewables is expected to grow by 10% to 20% while demand for fossil energy sources is projected to grow by less than 10%.
The majority of the respondents (64%) expect growth opportunities to be found mainly in emerging markets such as China and India. The key driver for the increase in energy use in emerging markets is urbanization. About two thirds of the world's energy is consumed in cities. Urbanization in the emerging markets opens new opportunities for renewable electricity, as long as existing grids are able to cope with changing feed-in potential of energy generated from solar panels and windmills for example.
| Top 6 growth areas for energy suppliers (2011-012) | |
| Raw material-free energy sources | 61% |
| Biomass and waste to energy | 56% |
| Smart grids | 41% |
| Innovations in fossil fuels | 34% |
| Biofuels for transportation | 25% |
| Nuclear power | 19% |
% represents percentage of respondents
Tackling the challenges of raw-material costs with solar, wind and bio-waste sources increases the demand for intelligent power transmission technologies. The smart grid business, including grid automation and advanced metering infrastructures, is expected to grow as much 10% to 20% in 2011-2012.
There is hence an opportunity to improve the reliability and efficiency of existing grids as well as balancing demand and supply of power during peak periods.
| Top 6 challenges for energy industry players (2011-012) | |
| Changing local environmental laws and regulations | 62% |
| Cost of raw materials | 47% |
| Tariffs and purchase agreements for renewable energy | 38% |
| Aging distribution networks | 28% |
| Availability of certified/sustainable raw materials | 25% |
| Outdated production operations | 25% |
% represents percentage of respondents
Never before has there been such a huge market potential for the energy industry in the midst of global changes in political mindset and decision-making at the same time. Capturing the opportunities available will mean that energy players will have to double up their efforts in understanding local energy business environments, in terms of changes in local regulations, feed-in tariffs and raw material prices.

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