Exchanging Knowledge of Market Intelligence Best Practices
As global professional communities develop, business managers have benefited from learning from the experiences of their peers from around the world. To this end, GIA has consolidated its thought leadership, consulting services, workshops and educational events under its Market Intelligence Best Practices offering, to provide a platform for international market intelligence managers to benchmark against and exchange experiences regarding world class intelligence operations.
Aleksi Grym, Director at GIA tells us more about the service offering.
What aspects of the service do you find the most interesting?
“Broadly speaking, GIA’s Market Intelligence Best Practices offering makes available to any business manager, the vast pool of expertise and experience in market intelligence process development that GIA has gained over the years.
It covers three areas.
In the Consulting aspect, we work with market intelligence directors and managers to review their current intelligence operations, bring in an objective third-party perspective that is based on our experiences with hundreds of companies around the world, and work with them to ensure that they are operating on a truly world class level.
Our GIA Conferences are held twice around the year in different cities in Europe and the US, the latest one being in New York. At these conferences, market intelligence professionals get to participate in thought-leading forums that feature high-profile keynote speakers, case presentations from leading companies as well as interactive workshops, panel discussions and roundtables.
| Consulting | GIA Conferences | On-line services |
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The interaction and mutual learning doesn’t stop there. Our on-line services offer year-round discussions and ways to engage with other market intelligence professionals. Experts from GIA and other companies provide valuable feedback on questions and ideas related to intelligence process set-up and management. Subscribers can even request an intelligence mentoring session once every six months.
I think the online community is most exciting. Imagine being connected to your peers from around the world 24/7.”
What is driving demand for the service?
“It was evident from GIA’s Global Market Intelligence Survey last year that high quality market intelligence is more in demand than ever before. Respondents cited a long list of opportunities and threats in their current business environment that they felt market intelligence would help them address in 2010/2011. The opportunities ranged from M&As and expansion into new geographies or products to developing innovative business models and spotting demand for new products and services.
When a company decides to set up or develop its global market intelligence capabilities, it helps to have access to two things.
First, companies often ask us for frameworks that can help them organize and keep track of their market intelligence development efforts. GIA has made such a framework available through our white papers on world class intelligence, and has even built its Best Practices offering around the framework.
Secondly, it is very useful to be able to benchmark against other companies and to exchange experiences and ideas with them. The platforms we have set up are deliberately designed to facilitate that. Many market intelligence professionals tell us that learning from the practical real-life experiences of their peers in international markets helps them to understand by leaps and bounds what issues they may need to encounter.”
What makes GIA stand out as a provider of such services?
“I think the best persons to answer that would be business managers who have been acquainted with GIA for a while,
Minna Takala, Senior Manager at Nokia Corporation, thinks that a partner like GIA helps to provide an external view to a company’s information and offers a different mindset from what internal staff think they may already know. Minna says that “GIA are capable of finding new information sources and offer you interpretations that make you think, leading to better conclusions and better understanding of your markets.”
Erik Hedin, Director of Business Development of Luvata will tell you that we are passionate about ensuring that your market intelligence function is developed to its fullest potential. He also says, “Sometimes GIA will challenge you. They have the experience of other companies so they know the challenges you will face. It’s good to have a discussion partner at your side who will challenge you in your function.”
Troy Pfeffer, Competitive Intelligence Director at Cintas says that one can expect a very high level of corporate professionalism from GIA. “Obviously, we are dealing with very confidential, very high level, very strategic level of information. GIA respects that within the organization. They treat it very seriously. They understand that in essence, they are dealing with the foundation for the planning for the future and direction of the company.”
Lastly, Michael Jackson, who heads Corporate Market Research at Demag Cranes AG, says that GIA really tries to understand its customers in order to come up with customized solution to meet their needs. He said, “Companies can expect a real partner in developing the market intelligence function within a company, working side by side with you.”
For more information on the service, please email info(a)globalintelligence.com.
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About
Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
