Far Reaching Changes to Market
Intelligence across all Industries Expected, Due to Economy
>
Watch the Webinar Recording
> Download Global Market Intelligence Survey White Paper
Has the global recession of 2009/2010 changed the world of market intelligence forever?
The results of GIA’s 2009 Global Market Intelligence
Study seem to indicate that this is the case. Companies have had to focus and
prioritize, and while doing so, to think about what Market Intelligence is
absolutely vital, why, when, and to whom. In such an environment there is no
room for “nice to know” information. This
webinar will examine and present the ‘what’, ‘when’ and ‘how’ regarding the
fundamental changes in market intelligence function, which has implications
across all industries:
- Companies in Construction and Property Development (45%) as well as Travel and Leisure (25%) have perhaps
suffered the most from the recession, and it’s not surprising to see these
companies needing Market Intelligence to generate new leads and ideas.
- On the other hand, the Pharmaceuticals industry (22%) is far
more stable in comparison, but many companies are now actively looking into new
partnerships and even M&A prospects, given the recession that may shake the
traditional balance of power between players.
- Companies specializing in the Energy, Resources and Environment (27%)
sectors are in turn riding the trend of global environmental consciousness,
which is indirectly boosted by the recession through consumers’ raising
concerns.
- Financial Services (18%) companies need to
research and digest the post-credit crunch market, while those Consumer & Retail (19%) and Telecom & Media (10%) are trying to
understand the changing patterns of consumer behavior in the midst of raising
unemployment.
- Manufacturing & Industrial (18%) companies
that produce investment goods typically suffer first from recessions but are
also the first to rise from the slump. Predicting when the rise begins or if it
has already is one of the primary concerns in the MI departments of these
companies.
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About
Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
