Getting the Most Market Intelligence out
of Microsoft SharePoint
>
Watch the Webinar Recording
> Download White Paper
Web browser based collaboration
tools have become part of our daily lives, particularly within Market
Intelligence (MI) circles. Google, Oracle and even Xerox all offer some form of
online information sharing capabilities, with Microsoft SharePoint being the
most ubiquitous within the office environment.
How can MI directors and
managers better utilize tools such as SharePoint, and what gaps need to be
filled in order to meet all the typical needs of MI?
We ask Petteri Verronen,
Director of Operations and Support, who is also responsible for the development
of Intelligence Plaza TM a web-based market and competitive
intelligence software from Global Intelligence Alliance.
How can MI directors and managers get the most out of SharePoint?
“SharePoint offers
decision-makers an excellent single gateway to the company's information and
knowledge and has many value-added features and functionalities. It does not
however, fully support the needs of a Market Intelligence operation.
The most important features of any Market Intelligence software are ease-of-use, clear structures for storing information as well as automatic delivery of market signals that are most relevant to a company’s users and that can have an impact on decision-making. The good news is that software like the Intelligence PlazaTM, which has been specifically developed to meet the requirements of world-class MI operations, can be used as a personalized and easy-to-use web interface alongside SharePoint.
In our upcoming webinar “How GIA’s Intelligence Plaza Adds Value To Microsoft Sharepoint”, participants will get to better understand the overall relationship of SharePoint and the Plaza from a MI perspective.
We will demonstrate how Plaza and SharePoint, when used together, can contribute to achieving effective intelligence processes – and what are the options for integrating the Plaza with SharePoint.
Finally, we will finish with a practical case example of how one company has chosen to integrate the Plaza with their Management Dashboard
This webinar will be useful for
executives in charge of strategic planning, market intelligence and information
technology heads, and system administrators – anyone who is involved with
integrating Market Intelligence to other business and decision-making
processes.”
Tell us a little more about Plaza.
“The Plaza brings structure to
the enterprise-wide intelligence operations. It is essentially a user-friendly
and scalable tool that automates routines and organizes intelligence in one
storage repository, while automating sharing and delivery of intelligence to
business decision-makers – to help them act on critical developments in the
market environment.
Higher quality of information can be achieved by leaving room for human experts to bring more analysis into the intelligence process, as repetitive lower-level tasks are automated for effectiveness.
As a result, it provides a
robust channel for business decision makers to receive highly personalized
information that responds to their specific information needs. Our users have
said they save on average one hour or more per week, as they receive timely and
relevant business briefings through the Plaza.”
How does the Plaza support SharePoint users?
“The Intelligence Plaza
operates as the main tool for the MI and serves the needs of the MI team as a
best-in-breed application.
The MI team can manage the
whole intelligence process with the Plaza and leverage the integrated
SharePoint as an effective channel for disseminating intelligence deliverables
to targeted audiences.”
What’s in the works for the next version of the Plaza?
“Based on feedback from our
customers for even more user-friendliness and scalability, plus their changing
needs, we are developing version 7 of the Plaza for 2010. We are going a few
steps further on a highly enhanced user experience - adding dashboard-like
views, additional tools for collaboration as well as reporting and analytics,
while increasing its compatibility and interfaces to other systems.”
Download How GIA’s Intelligence Plaza™ Adds Value To Microsoft SharePoint™ White Paper
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media inquiries, send an email to media(at)globalintelligence.com.
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About
Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
