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Alexander Pechersky, Director at ALT R&C, Global
Intelligence Alliance’s Member in Russia, for his views on his homeland.
What is your view of Russia, compared
to other BRIC nations?
“As with all BRIC countries, Russia offers huge potential. Jointly with 12 CIS countries, it represents around 300 million Russian-speaking consumers. Markets here are growing very rapidly and things are changing very fast. Like all developing countries, Russia can also lack transparency.
Russia is also very different from other BRICs.
First, it is relatively richer. GDP per capita here is six times that of China and twice that of Brazil.
Due to the heritage of the Soviet times, the intellectual, educational and infrastructural base is also relatively solid and developed. Plus, there is a huge difference in mindset. We are in essence, Europeans, so we are much closer culturally to the West than say, China and India.
There are many other interesting cultural phenomena, and we cover those in the white paper.”
Which industries are attracting
investments in Russia?
“Russia offers many opportunities for different types of companies. Our vast territory and relative lack of infrastructure means there are opportunities for companies in logistics and transportation, building and construction, engineering, telecommunications, hotels, etc.
We are extracting more minerals than most other countries and hence, have a promising market for competitive minerals-processing technologies.
Russia is one of the biggest markets for luxury goods manufacturers and is increasingly offering attractive opportunities for mid-sized fast moving consumer goods (FMCG) and residential goods manufacturers. We have a strong base of nationwide retailers, all of which are actively seeking private labels - as well as successful distributors who are slowly losing their exclusive contracts with the big international brands as a result of market maturity. These distributors are seeking upcoming second-tier brands.
Private equity investors will find Russian companies attractive because of their rather low valuations.”
What type of market intelligence do
companies typically seek for their decision-making?
“I don’t think there is a big difference between the market intelligence that is needed in Russia compared to other BRIC countries. Our clients are eager to know their competitors deeper than they do now, to understand their market size well, to study new channel opportunities or to test new products.
But I have noticed some changes in the type of market intelligence requests compared to the pre-crisis boom period.
Competition is getting tougher for our clients, resulting in more sophisticated market intelligence needs. Clients increasingly ask for more detailed information and wish to understand specific niches or segments, as opposed to more general market studies.
I would say that market intelligence here is becoming more strategic in focus. It is moving from data analysis towards deeper understanding of customers, competitors and channels. We are conducting significantly more modeling and analytics as a result.”
What does the GIA white paper cover?
“The GIA white paper “Market Intelligence in Russia & CIS” will help companies understand the market dynamics in Russia & CIS better, and how to make the most out of market intelligence participants are interested in conducting for this vast and colorful region.
We will focus on the market fundamentals, as well as specific features that set this region apart.
We help to explain which markets and sectors are attractive, and why.
We also talk about the types of companies that will succeed here, and how they can take advantage of market opportunities.
it will be insightful for companies considering market entry in Russia, and for
companies that already operating here that are looking for new opportunities
media inquiries, send an email to media(at)globalintelligence.com.
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