- Inteligencia y Análisis
- Acerca de nosotros
GIA Asia Pacific estimates the overseas South Asian dialect pay-television market to be worth about US$400 million in advertising and subscription revenues. Potentially - at least in theory - it could be worth as much as US$950 million at current rates, if 100% household penetration were to be reached. Some 60% of this potential market remains untapped.
Of the three main players, STAR has arguably been most aggressive in recent years, launching in the United Kingdom in 2001 with tailored programming and marketing on STAR Plus and STAR News. It achieved the number one spot within three years.
Local terrestrial stations will need to balance their own dialect programming
against distributing Zee or STAR content.
Malaysia's Astro, which is a leading
producer of Hindi content outside India, is reported to be in negotiations with
STAR to distribute STAR Plus in Malaysia. For Astro, any deal will be weighed
carefully against potential cannibalisation of its existing channels.
media inquiries, send an email to media(at)globalintelligence.com.
Download any of our Best Practice White Papers.
More About GIA Industry Practices Automotive | Chemicals | Construction & Property Development | Consumer & Retail | Energy, Resources & Environment | Financial services | Private Equity | Logistics & Transportation | Manufacturing & Industrial | Pharmaceuticals & Healthcare | Telecommunication, Technology & Media
More About GIA Functional Practices World
Class Market Intelligence
for Strategic Planning
for Marketing & Sales
for Product & Innovation Management | MI
for Supply Chain Management
About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.